Ads We Like: Clio Awards 60th anniversary promo features ad icons and pioneers in massive painting We’re 70 this year. To celebrate, we’re unveiling a VR homage to those pioneers of advertising who made our industry the beacon of efficiency and effectiveness it is today. The influencers and memes; the bots that brought real emotion … [Read more…]
Football’s tactical switch We’re through to the last selection. I’ve dreamed he’d be signed since before he was born and he’s almost there. Once we saw he wasn’t great with the ball, we put the effort into building up his other sports skills. We made him practice. Hour after hour with his phone. We’re not … [Read more…]
Inside Gucci’s Gen Z bet on avatars – the latest chapter in luxury’s digital epiphany I mean no-one. wants to sue their parents, but really! Signing me up with brand in-vitro? Fine. They picked a good brand at the time. See me through school and University. A couple of years as IRL ambassador, OK. But … [Read more…]
A map of the brain could help to guess what you’re reading Ever since ‘The Analog Turn’ your customers have been hiding. Paperbacks, podcasts, you’ve not been able to see what they are reading or listening to. Now with SeeingWords(™), you will. Using a network of face cameras we interpret brain signals to decode the … [Read more…]
What Amazon’s ecosystem gains from Prime Day She wants the plan by end of the day. But Amazon have just changed the calendar again. Prime Days remain the same, but Amazonmas has moved later. Oh and PrimeGiving day on 26/11, is now global. If we want to remain as Prime partners, we have to align … [Read more…]
Everything is political’: As Ogilvy internal turmoil continues, agencies grapple with a new market reality With A Good Fit (™) as your talent partner you know you will get people passionate about your work and your clients, whoever they may be. Simply upload your current clients to our system and our algorithms will match this … [Read more…]
People at King’s Cross site express unease about facial recognition The SmartPram (™) buzzed as she crossed the threshold. “Welcome back. Your coffee’s waiting for you. I was going to order Sam’s usual orange juice but I see the allergy’s playing up so I’ll order water.”, The SmartPram (™) steered towards the coffeeshop. “I know … [Read more…]