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How AI Would Judge Cannes Lions Entries

June 20, 2023 by What if..?
https://adage.com/article/opinion/how-ai-would-judge-cannes-lions-entries/2500281 It’s a feather in our cap definitely. The chance to “judge” our peers, define the best… Well it says that we have judgement, we are leaders. Clients love it. Of course it means we can’t win certain categories but… Our people (and non people) are in line for other… Read the rest
Posted in: speculations

‘I feel like I’ve missed out’: has working from home thrown the gen Zs out with the water cooler?

June 19, 2023 by What if..?
https://www.theguardian.com/lifeandstyle/2023/jun/19/has-working-from-home-thrown-the-gen-zs-out-with-the-water-cooler I remember the day we could all go back into the office. I love my flatmates but I was so glad to close the door and head back to the Tube. We’d done it, managed not to kill each other. One day we’ll tell stories of the fights over… Read the rest
Posted in: speculations Tagged: careers, future of work, gen Z, wellness

Zero10 Debuts AR Store for Standalone Retail Experiences

June 18, 2023 by What if..?
https://www.adweek.com/brand-marketing/zero10-debuts-ar-store-for-standalone-retail-experiences/ They called it the “mall” in all those American teen movies where the mean girls hang out, moving from shop to shop or just sitting. We sometimes hung out in the “shopping centre”,if the private security guards let us. But my mates and I just met on the corner… Read the rest
Posted in: speculations Tagged: augmented reality, retail

AI-enabled teddies could tell children bedtime stories, says toymaker

June 17, 2023 by What if..?
https://www.ft.com/content/acf0307c-ca6d-445d-889a-50cbe64d61e2 It takes time but it’s worth it. My right-on parents only had to check that the toys weren’t uniformly pink or blue and the story didn’t include golliwogs. We’ve got it more difficult. So many more books and toys to check. So many ever-changing issues, and so many things… Read the rest
Posted in: speculations Tagged: activism, artificial intelligence, family, play

Behold, Artificial Intelligence Chatbot NFTs

June 16, 2023 by What if..?
https://www.ft.com/content/7f3551e2-fa0c-42b8-b88e-ec134cb82063 I can’t go in with that. Yes I know, there are more important things but… look, things have changed. since your day. I have an image to protect. I’m gonna be a laughing stock if I walk in with… well, that! You have to see that. Wrong logo and… Read the rest
Posted in: speculations Tagged: artificial intelligence, NFTs

Black Mirror season six review – prepare to convulse in horror on the sofa

June 15, 2023 by What if..?
https://www.theguardian.com/tv-and-radio/2023/jun/15/black-mirror-6-review-prepare-to-convulse-in-horror-on-the-sofa-netflix “He didn’t see that one coming!” That was the joke that went around when he left. It had been a good time to be a futurist. Exponential change. New tech. Fast moving cultural movements. He’d never been short of things for his newsletter. There’d always been a conference platform… Read the rest
Posted in: speculations Tagged: creativity, future of work

Fan fiction writers are trolling AIs with Omegaverse stories

June 14, 2023 by What if..?
https://techcrunch.com/2023/06/13/fan-fiction-writers-are-trolling-ais-with-omegaverse-stories/ Are we sure about this? Really sure? Yes, I know we’ve had successes. I couldn’t have predicted how the last launch went down. It’s revolutionised NPD and new launches. No doubt about that. Our new Saudi investors are very happy. The power of picking up on every idea our… Read the rest
Posted in: speculations Tagged: activism, artificial intelligence

Meta open sources an AI-powered music generator

June 13, 2023 by What if..?
https://techcrunch.com/2023/06/12/meta-open-sources-an-ai-powered-music-generator/ He pressed his nose against the virtual shop window and dreamed. There it was, the axe his hero had used on that album. If he could just get one, he could make it. It was when his hero had plugged that one in – that very one – that… Read the rest
Posted in: speculations Tagged: artificial intelligence, creativity, music

Sol Reader is a VR headset exclusively for reading books

June 12, 2023 by What if..?
https://techcrunch.com/2023/06/09/sol-reader/ It was like a scene from Brideshead Revisited or Educating Rita. Students were sitting on the biolawns under the latest tree sculptures. Since the library had been repurposed, this was where the students chose to study. Some students sat alone absorbed in a novel. A few searched through textbooks.… Read the rest
Posted in: speculations Tagged: culture wars, education, reading

Adobe to Sell Generative AI Subscription with Copyright Assurance

June 11, 2023 by What if..?
https://adage.com/article/digital-marketing-ad-tech-news/adobe-sell-generative-ai-subscription-copyright-assurance/2498951 Coffee? Check. Playlist? Check. Screens aligned? Check. He was a little obsessive but that’s what made him good. His work was meticulous, precise, as perfect as his desk setup. He finished his mindfulness exercise, noted the streak number and his resting heart rate and started work. The layers were… Read the rest
Posted in: speculations Tagged: artificial intelligence, creativity, IP
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