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AI-driven combat drone can search buildings and execute suicide attacks

November 21, 2022 by What if..?

https://newatlas.com/military/lanius-ai-suicide-drone-bomb/ He moved in the shadows, the data shadows obviously but also the real ones. He was a target, he knew it. Embraced it sometimes. A badge of honour. Cloaking didn’t work any more, but keeping your head down made the facial rec cameras at least work a little harder. They knew how to use … [Read more…]

Posted in: speculations Tagged: activism, adblocking, artificial intelligence, Surveillance

Dispatch from an advertising future #230

April 25, 2022 by What if..?

Are consumers tired of ‘awareness’ messaging on Earth Day? https://www.campaignlive.com/article/consumers-tired-awareness-messaging-earth-day/1753748 It’s an arms race really. No sooner do I install then they find a way round it. It’s my device, why should I have to see them. They get in the way of the stuff I want to see. Every site I visit. Every click … [Read more…]

Posted in: speculations Tagged: adblocking, purpose

Dispatch from an advertising future #214

March 30, 2022 by What if..?

Dyson’s bizarre new headphones have a built-in air purifier https://www.theverge.com/2022/3/30/23000577/dyson-zone-noise-cancellation-headphones-built-in-air-purifier They were supposed to be by the front door. He always left them there. It was a reflex to reach for them as he left and to dump them there when he got back. His wife’s were there and the kids’ ones too – cute … [Read more…]

Posted in: speculations Tagged: adblocking, wearables

Dispatch from an advertising future #171

August 12, 2021 by What if..?

https://digiday.com/marketing/google-switch-floc-cookie-replacement-fingerprinting-potential/ We make a big thing of it in my family. The Choosing. To be honest I don’t get to choose, it’s a family thing. Topics are passed down in our family and woe betide you if you try and pick something outside. “Tradition”, I’m reminded. We have this lame ceremony thing where I have … [Read more…]

Posted in: speculations Tagged: adblocking, cookies, family

Dispatch from an advertising future #92

August 31, 2020 by What if..?

https://www.technologyreview.com/2020/08/30/1007786/elon-musks-neuralink-demo-update-neuroscience-theater/ The JammerChip has been around as long as implants. Some say the capacity to think our ads away has led to new forms of creativity as we built ad-experiences people would choose to have. But data from our partners in the gaming, education and health industries’ chips shows little or no neural response to … [Read more…]

Posted in: speculations Tagged: adblocking, biometrics, creativity

Dispatch from an advertising future #74

August 5, 2020 by What if..?

https://www.adweek.com/agencies/after-coronavirus-tweets-tom-goodwin-is-out-at-publicis-groupe/ Are you an iconoclast? Is your brand contrary? If so, you need WalkTheLine (™). We help you navigate the fine line between standing out and being kicked out. We monitor your client or employers’ positions on current issues as they shift. We also watch your competitor pundit’s postings and positions. WalkTheLine (™) maps the … [Read more…]

Posted in: speculations Tagged: activism, adblocking, robotics

Dispatch from an advertising future #73

August 4, 2020 by What if..?

https://voicebot.ai/2020/07/31/this-fashion-tech-pioneer-is-animating-face-masks-with-voice-responsive-leds/ The rich had ad-free masks, the poor were hacking them and running #notonmyface slogans. Even those campaigns that were running weren’t effective. Evidence showed people had rediscovered eye contact. The Public Private Health Partnerships programme had ensured universal access to masks but the Department was worried as the agency gave its report. Brands still … [Read more…]

Posted in: speculations Tagged: adblocking, facial recognition, privacy

Dispatch from an advertising future #67

July 27, 2020 by What if..?

https://techcrunch.com/2020/07/23/pandora-launches-interactive-voice-ads-into-beta-testing She enjoyed playing with ads. The more literary-minded might call it ‘deconstruction’’; the more political, ‘ad jamming’. It was fun to see how many times it took saying “depends” to get the Voice to give up and play a jingle. The bed company that wanted to offer sleeping tips was easy to wind-up when … [Read more…]

Posted in: speculations Tagged: activism, adblocking, purpose

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