augmented reality

Apple reportedly shelved its plans to release AR glasses any time soon

https://www.theverge.com/2023/1/17/23560097/apple-ar-vr-glasses-headset-rumor-mixed-reality It was crowded. Real-world and virtually crowded. People jostled around the stage and logos and offers collided in peripheral vision: conversations and flirtations fuelled by streams of live data scrolling in front of eyes that momentarily glazed over. There were new trends in frames and lenses, as every night. They’d come full circle now: … [Read more…]

Dispatch from an advertising future #251

CEO test-drives Mojo Vision’s smart augmented reality contact lens https://newatlas.com/wearables/mojo-vision-ar-contact-lens/ Steve McQueen Blue: OK let’s go for that. He looked in the mirror. Left and right. Not bad. He dialled the sparkle up, just a bit. Maybe a cliché but it worked. They loved it. Now just pick the feeds he’d need. He didn’t want … [Read more…]

Dispatch from an advertising future #249

AR, meet ML: IKEA app lets you erase and replace your furniture https://arstechnica.com/gadgets/2022/06/ar-meet-ml-ikea-app-lets-you-erase-and-replace-your-furniture/ He still found it stressful. Real-world socialising. In The Before, he’d never have called it a “crowd” but now. So many people. Just around his table, friends, people he knew by sight and hangers on who’d heard about the send-off. As it … [Read more…]

Dispatch from an advertising future #245

Steam games are coming to Nreal’s augmented reality glasses https://www.engadget.com/steam-games-nreal-augmented-reality-glasses-130028270.html The alarm in her peripheral vision opened what she called her “yellow brick road”, a subtle highlight she followed to the office. She’d set the mindful parameter to high so her walk had been slow but quiet. She’d got used to IRLs again but still … [Read more…]

Dispatch from an advertising future #243

Amazon launches AR-powered virtual shoe try-on in its iOS app https://www.theverge.com/2022/6/9/23161127/amazon-augmented-reality-virtual-shoe-try-on Yeh, that looks good. Not bad at all. That’ll turn a few heads. I can see myself now. Goes with that jacket – yeh crowded tube train, I’ll stand out. And those new jeans I bought… in a coffee bar, an itinerant intellectual. Yeh … [Read more…]

Dispatch from an advertising future #219

Looking Through Mojo Vision’s Newest AR Contact Lens https://spectrum.ieee.org/looking-through-mojo-visions-newest-ar-contact-lens Frankly I wouldn’t go on a date anywhere else. It’s a nice part of town, reasonably cheap and there are lots of people around. But mainly it’s when I look into his eyes, I know. I’ve been on other dates, other places. You can almost see … [Read more…]

Dispatch from an advertising future #182

https://www.theverge.com/2021/8/26/22642017/snapchat-scan-feature-ar-camera-visual-search Snapchat’s new AR features can identify the world around you I used to wander. Even if I was on my way somewhere, I’d just let myself drift, taking in the world, letting things come and go, noticing or not noticing. A myriad of stuff: natural and not; human and unhuman. The panoply of different … [Read more…]

Dispatch from an advertising future #179

https://www.theverge.com/2021/8/24/22639081/tiktok-effects-house-studio-private-beta-launch TikTok follows Snap and Facebook by testing new augmented reality developer tools You’ve got to see it! It’s amazing. I mean it’s so cool. It’s hypnotic. Mesmerising. I could look at it for hours. I have. I’ve told all my friends. I mean you have to when there’s something this new, this amazing. I … [Read more…]

Dispatch from an advertising future #156

https://www.cnbc.com/2021/03/31/microsoft-wins-contract-to-make-modified-hololens-for-us-army.html By the end I even liked him. Respected him of course but maybe at some level a sense in which I saw him, if not as a friend, at least as someone I knew was there for me. It hadn’t started that way of course. I hated him. He hated me. He was straight … [Read more…]

Dispatch from an advertising future #151

https://www.adweek.com/digital/snapchatters-can-scan-ralph-laurens-polo-pony-logo-off-apparel/ They’re on bikes, scooters, skates. Often they’re just on foot. Sometimes you can spot them in advance and get out of the way or hide. But sometimes they’re so quick, by the time you’ve noticed, they’ve got you and gone. They’re usually alone. That seems to be part of it. Some competitive thing, I … [Read more…]