The Speculation Studio

augmented reality

Dispatch from an advertising future #141

November 9, 2020 by What if..?

https://www.theverge.com/2020/11/7/21553998/netflix-linear-channel-france-streaming-cable-tv He didn’t get headaches any more. He slept better. The doctor said the wearable was posting data “in the right zone”. He felt better, calmer. They reminded him of the glasses he’d worn as a kid to help with his dyslexia. Tinted a cool John Lennon colour, they’d helped stop the words buzzing. These … [Read more…]

Posted in: speculations Tagged: augmented reality, retail, wearables, wellness

Dispatch from an advertising future #132

October 27, 2020 by What if..?

https://www.ft.com/content/d9e18a02-3c86-48eb-80a4-47cdaa71941a He was a flâneur. He wandered the city. He’d done it in The Before allowing himself to be carried along with the crowd. No aims just strolling, seeing. Psychogeographic purists had rejected the glasses claiming the feeds destroyed the chance encounter and random meanderings of thought and sight. He loved them. He called them … [Read more…]

Posted in: speculations Tagged: augmented reality, future of work

Dispatch from an advertising future #128

October 20, 2020 by What if..?

https://www.digitaltrends.com/features/envisics-ar-windshield-technology/ Traffic was back to a new normal. Crawling, then frantic overtaking, undertaking, catch-up. He felt the stop start seep into his mood. As he tensed, the seat changed its support, the news channel chose different stories and it began. Barely perceptible, the circles gently pulsed, mirroring the new stories’ sentences. As they slowed, the … [Read more…]

Posted in: speculations Tagged: 5G, augmented reality, automotive, wellness

Dispatch from an advertising future #122

October 12, 2020 by What if..?

https://www.engadget.com/google-ar-cloud-anchors-shared-experiences-153257346.html Welcome. We may be distributed but we’re first and foremost a team. Back in The Before – when I joined – all new recruits met for a Community Action day. We went out into our community and picked up what was called “litter” or scrubbed out graffiti. Well, we’re re-inventing that tradition. Today, wherever … [Read more…]

Posted in: speculations Tagged: augmented reality, future of work

Dispatches from an advertising future #109

September 23, 2020 by What if..?

https://arstechnica.com/information-technology/2020/09/traders-set-to-don-virtual-reality-headsets-in-their-home-offices/ He’d always been slightly envious of them, their corner of the office. It was just more… fun. They had paper, lots of it. Doodles and post-it notes with half-written jokes or quotes. Their screens always looked better too, their software exciting. And then there were the gadgets and games. They justified playing as work … [Read more…]

Posted in: speculations Tagged: augmented reality, creativity, future of work, programmatic, virtual reality

Dispatch from an advertising future #106

September 18, 2020 by What if..?

https://adage.com/article/digital/heres-what-facebooks-new-future-facing-ar-glasses-look/2281271 She liked offending people. No, that’s wrong: she liked that she could offend people. No, that’s not fair either: she liked that she could inadvertently offend people. She liked accidents and mistakes, social failures. She liked clumsily saying the wrong thing or making some faux pas. It was part of her. As Oscar Wilde … [Read more…]

Posted in: speculations Tagged: augmented reality

Dispatches from an advertising future #105

September 17, 2020 by What if..?

https://techcrunch.com/2020/09/15/researchers-ready-world-first-vision-restoration-device-for-human-clinical-trials/?guccounter=1 It was his birthday. They remembered the doctor, five years ago. He’d be able to see, she said. The operation was simple and free. The sponsored Glimpses (™) were not invasive, she told them. The Reith act meant they had to “educate, inform or entertain”. And, she said, she had good news. Previous patients … [Read more…]

Posted in: speculations Tagged: augmented reality, family

Dispatch from an advertising future #90

August 27, 2020 by What if..?

https://www.engadget.com/amazon-ar-shopping-furniture-home-decor-171005257.html This was the last place on their list. The advert said ‘apartment’. Bearing in mind how much time she’d spend in it, with most university activities in a “blended environment”, she preferred the English word ‘flat’. It seemed to sum up the dull, lifeless couple of rooms. They looked at each other as the … [Read more…]

Posted in: speculations Tagged: Amazon, augmented reality, retail, smarthome

Dispatch from an advertisng future #81

August 14, 2020 by What if..?

https://interestingengineering.com/google-lens-announces-new-homework-filter-solves-math-problems-with-photo “Learning moments” had changed recently. As the “new normal” was imposed on the schools, and the new National Curriculum and assessment framework had been rolled out, teachers had been programmed to stress STEM skills but, as the remaining industries demanded a creative workforce, there’d been a new emphasis on critical and philosophical “moments”. Questions … [Read more…]

Posted in: speculations Tagged: augmented reality, education, future of work, Google
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