https://www.campaignlive.co.uk/article/skills-going-demand-ad-industry-recovers/1680802 Helen. I disagree, I think she’s just what we need. You’re right to think of the team. Our studio has long been a creative hub. Remember that Champagne feature about our fussball table? Happy days. Our guys bantering, bouncing off each other. The pranks. Late nights. We never needed team-building days. We agree she … [Read more…]
https://www.warc.com/newsandopinion/news/theageofthedigitalpitchishereandadagenciessaytheyreready/43448 Don shared his screen and began: “Technology is a glittering lure…” The other windows fell silent apart from the occasional toddler’s cry in the background. Across the city, laptop screens lit the faces of the men and women in corner ‘offices’ claimed from spouses and home schooling children. Slide wipes and sounds echoed the … [Read more…]
https://www.thedrum.com/news/2020/02/24/singapore-based-dark-kitchen-uses-ai-craft-menu-based-consumers-needs https://adage.com/article/advertising/brands-line-respond-burger-kings-moldy-whopper-campaign/2238481 They called it a Dark Agency, but the screens and dataflows gave the container an eerie glow. When teams swapped shifts they blinked as their eyes adjusted. The Order came in on one screen. She turned to the Creative Intelligence (™) feed and read off datapoints. ‘Suggested’ CI (™) assets flowed onto her … [Read more…]
Google accused of spying with new tool that flags large employee meetings Our teams are creating value; in meetings but also outside meeting rooms. So today we can unveil Put-The-Eye-In-Team (™). Now you’ll no longer have to think about sharing your ideas. Put-The-Eye-In-Team (™) will do it for you. Bump into a colleague by the … [Read more…]
Digiday Research: What marketers are moving in-house in 5 charts You want control and creativity. You want the benefits of in-house but also the best outside thinking. Now you don’t have to make a choice. With In’nOut (™) you can have the best of both worlds. In-house AIs build on-brand campaigns to order. Control? Certainly, … [Read more…]