https://www.adweek.com/brand-marketing/bud-light-seltzer-search-first-chief-meme-officer/ It’s perfect for me. I know the brand: the Claws battle; the Post Malone votes; the Social Club heritage. I can give you metrics on “Your taste buds notice…” It’s all to hand. I’m a mine of information. But not just Bud knowledge. I collect memes: the classics “All Your Base Are Belong to … [Read more…]
https://www.gizmodo.co.uk/2020/08/the-bbcs-new-drama-uses-all-your-device-speakers-for-extra-immersion/ They were short stories. Fragments. “Dispatches” the author called them. Like reports from the frontline they were imagist miniatures. They’d drop day-by-day in her feed forming a patchwork of pictures. But now, like the eyes in a renaissance portrait, they followed her. The bedroom speaker woke her with a tale. The fridge picked up … [Read more…]
https://www.warc.com/newsandopinion/news/content-led-marketing-strategies-are-more-effective-than-ever-for-brands/43959 “An opportunity”: that’s what she’d said as she wearily handed out another redundancy notice. Unlike most hearing that platitude, he’d not got angry; he’d dreamed. At last the chance to write. He looked at the others. Some in their fifties like him. Some just kids, All had their dreams: the novel, the poem, the … [Read more…]
https://www.thedrum.com/opinion/2020/08/10/defending-the-right-advertise-response-the-ad-association-ipa-and-isba He was prepared. They had a WhatsApp group and code words. He’d not bothered with a burner phone but some had. He’d got supplies in his Kanken, for if they were kettled. He’d swapped his normal facemask for a”‘teargas-ready” one. And he had his placard. Competition was fierce. The best in the industry would … [Read more…]
https://scitechdaily.com/mit-dream-research-interacts-directly-with-an-individuals-dreaming-brain-and-manipulates-the-content/ Ever since the ban, we’ve asked to be treated as creatives. Artists, authors, filmmakers have all been allowed in. We’ve not. We presented our award-winning work; research that showed people loved our content,showed our cultural impact. We made a strong case that we were a Creative Industry. But still the ban. No commercial dream … [Read more…]
https://www.technologyreview.com/2020/07/16/1005284/openai-ai-gpt-2-generates-images/ Scamp (™): We’ll finish that for you. Times are tough. We’re all trying to make best use of the resources we have. We’d all love to have AI that is as creative as our human teams, but we’re not there yet. Here at Scamp (™), we don’t pretend our systems can be as creative … [Read more…]
https://www.engadget.com/ai-recreates-painting-techniques-of-famous-artists-022923128.html The package wasn’t bad. Lump sum, pension, even options. Bearing in mind the numbers he’d seen ‘let go’ with less ceremony and security, he wasn’t grumbling. He’d been thinking about that novel anyway. The Zoom farewell party was set, the courier had been round for the Aeron. All he had to do was spend … [Read more…]
https://adage.com/article/datacenter/more-950-brands-participated-blackout-tuesday-instagram-plus-latest-jobs-numbers-context-datacenter/2260916 Be ready. Be relevant. Be Redraw (™) As brands we all know we must wear our purpose in full view. Your logo and your avatar are not fixed brand assets, they are live conversation vectors and at Redraw (™) we’re here to ensure they remain relevant and ready for the next purpose opportunity. We … [Read more…]
https://www.theverge.com/2020/5/22/21266251/nvidia-ai-gamegan-recreate-pac-man-virutal-environment Some of my colleagues get the cool gig: Cannes, watching hours of case studies, reading entries. They don’t have a glass of rosé, but they do get to hang with the creatives and then pitch their ideas. Even my colleagues in the studio get to show off. They watch and listen to the teams … [Read more…]
https://www.technologyreview.com/2020/05/14/1001716/ai-chatbots-take-call-center-jobs-during-coronavirus-pandemic/ “Mr Smith, of course, let me put you through…” “John, good to hear from you… It’s going well, very well… Research is showing that the idea will get real cut-through… Latest figures? Of course I’ll send them through… Let me put you onto creative…” “John, good to hear from you… It’s going well, very … [Read more…]