https://www.marketingbrew.com/stories/2023/08/17/product-placements-can-drive-searches-and-purchases-research-finds It was like being a kid. Sometimes he giggled. Magic. Thinking something and watching it appear. Sometimes he watched programmes he wasn’t even interested in, just to play. Today, some teen romcom. He settled in to baseline the data and as the gang met at the coffee bar he began to visualise – not … [Read more…]
https://the-media-leader.com/emmi-caffe-latte-takes-love-island-activity-to-next-level/ The room was plain. Blank. A minimalist artwork, somewhere between John Lennon’s Imagine video and a dystopian hospital: antiseptic, bright and oh so clean. He looked equally clean. His team had decided that cut of the T-shirt and jeans and the right sort of shoes – all a blank shade now all packed into … [Read more…]
https://www.adweek.com/brand-marketing/mcdonalds-creates-product-placement-hunt-in-movie-scenes/ Gotta go to work. I hate it but, heh, it’s work innit? Have to turn up, do it and get the pay. I tell myself there could be worse ways of making a living. Look, I just sit and watch stuff. I have to stay awake and concentrate, I’m not gonna spot ’em all … [Read more…]
https://the-media-leader.com/how-ai-could-revolutionise-product-placement/ She wasn’t looking forward to Date Night. It was her turn to pick the takeaway but it was his turn to pick the movie. It wasn’t that he was the sort of guy to pick a misogynist gorefest. In fact they shared similar tastes in movies. He’d already said his next pick was just … [Read more…]
https://www.theverge.com/2020/10/27/21537286/microsoft-teams-115-million-daily-active-users-stats She looked at her desk, checking the time. Three minutes until the first meeting of the day. Yes, everything was in place. Since she’d moved the monitor, she had a bit more room to fit everything in. The new camera should make it easier too. A slightly wider angle giving her a bit more … [Read more…]
https://www.psychologytoday.com/us/blog/the-future-brain/202009/new-brain-computer-interface-transforms-thoughts-images They said he could think anything, imagine anywhere, dream whatever. They said something about really wanting to know how young people thought. It was much more fun than his previous job with them: watching ads. This was so much better he thought as he imagined the gig, the holocrowd going crazy, his solo so … [Read more…]