Call of Duty now lets you destroy cheaters with your own automatic god mode https://www.theverge.com/22941414/call-of-duty-warzone-ricochet-anti-cheat-damage-shield-troll We’ve always been more than a Brand. Our avatars changed as your causes shifted. Our social feeds have gone silent as we stood with you on the virtual frontline. Our ads have never been afraid to stand for what you … [Read more…]
https://www.theverge.com/2021/4/16/22388548/edward-snowden-nft-freedom-of-the-press-stay-free “If journalism is the art of today’s chip wrapper, then what is what we make?” she thought in her darker moments. She held on to purpose as a justification for why she’d ended up here and tried to convince herself it was popular cultural art but deep down she knew. It was all transient, … [Read more…]
https://twitter.com/dandad/status/1302241333176930305?s=20 Don’t have time to actually do anything in the world? Can’t afford to make a real difference (or your shareholders won’t let you)? Don’t worry, you don’t have to miss out on Purpose (and the awards that go along with it). Let InstantPurpose (™) take your brand assets and help you make that all-important … [Read more…]
https://techcrunch.com/2020/07/23/pandora-launches-interactive-voice-ads-into-beta-testing She enjoyed playing with ads. The more literary-minded might call it ‘deconstruction’’; the more political, ‘ad jamming’. It was fun to see how many times it took saying “depends” to get the Voice to give up and play a jingle. The bed company that wanted to offer sleeping tips was easy to wind-up when … [Read more…]
https://adage.com/article/datacenter/more-950-brands-participated-blackout-tuesday-instagram-plus-latest-jobs-numbers-context-datacenter/2260916 Be ready. Be relevant. Be Redraw (™) As brands we all know we must wear our purpose in full view. Your logo and your avatar are not fixed brand assets, they are live conversation vectors and at Redraw (™) we’re here to ensure they remain relevant and ready for the next purpose opportunity. We … [Read more…]
https://www.theweek.com/speedreads/913593/terrifying-mechanical-dog-now-stalking-singapore-park-make-sure-people-stay-properly-distant Her dog backed away, ran back to the bench. It followed, bounding in an ‘uncanny valley” sort of way. The “stay alert” jingle at a pitch designed to gently annoy. She put the lid back on her coffee and stood to leave. The panel on the creature’s side lit up, first the familiar blue … [Read more…]
Concern about plastics in Singapore an opportunity for brands: Ipsos We’re all caught up in the Great Purpose-rush. At B-cause (TM) we help you find that new cause. We work with oil, tobacco, agriculture and pharma corporations to identify new opportunities for you. If the issue isn’t big enough for you, we work with corporations … [Read more…]
Everything is political’: As Ogilvy internal turmoil continues, agencies grapple with a new market reality With A Good Fit (™) as your talent partner you know you will get people passionate about your work and your clients, whoever they may be. Simply upload your current clients to our system and our algorithms will match this … [Read more…]