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smarthome

Dispatch from an advertising future #239

May 18, 2022 by What if..?

Fitbit and Google Fit integration with Google Assistant and Nest Hub gets one step closer https://chromeunboxed.com/fitbit-google-fit-integration-nest “I’m sorry Dave, I can’t do that.” Where was that setting? he thought, not for the first time that day. Ironic really. Apparently streaming the next episode of now wasn’t ‘optimal’ for his blood pressure. Hunting for the bloody … [Read more…]

Posted in: speculations Tagged: health, smarthome, wellness

Dispatch from an advertising future #225

April 14, 2022 by What if..?

This Smoke Alarm Delivers McDonald’s When it Senses You’ve Burned Dinner https://www.adweek.com/creativity/this-smoke-alarm-delivers-mcdonalds-when-it-senses-youve-burned-dinner/ It’d been one of those days. For him too maybe, although frankly, I didn’t care. By the time I logged off and did the WfH commute and shut the system down – don’t worry, my band was still on of course – I … [Read more…]

Posted in: speculations Tagged: family, smarthome

Dispatch from an advertising future #152

November 25, 2020 by What if..?

https://www.ft.com/content/c653e977-435f-4553-8401-9fa9b0faf632 My mum was worried when I first got her. I was only little of course and she’d read the scare stories about grooming and hacking the smart home. I’m sure she had visions of a Chucky-doll turning the thermostat up and watching us boil. She calmed down after a while, particularly when my grades … [Read more…]

Posted in: speculations Tagged: family, smarthome, voice

Dispatch from an advertising future #135

October 30, 2020 by What if..?

https://www.engadget.com/amazon-dash-smart-shelf-20-dollar-scale-reorder-products-163254718.html When people came round, she always made sure she showed it off. Her favourite room. “It’s like something from a movie,” they’d say, “so retro”. She’d even bought a wheeled ladder that slid silently along the stacks. She’d ostentatiously climb it and move along a little to pull one out to show off the … [Read more…]

Posted in: speculations Tagged: Amazon, retail, smarthome

Dispatches from an advertising future #102

September 14, 2020 by What if..?

https://gizmodo.com/engineers-have-figured-out-how-to-make-interactive-pape-1844918464 He really liked her. He wanted to make the right impression. It was her birthday and he had to get the present just right. Every time he looked at her dataprint feed, it changed. Her preferences and interests seemed to him to shift from moment to moment. What if he got the gift wrong? … [Read more…]

Posted in: speculations Tagged: family, smarthome

Dispatch from an advertising future #90

August 27, 2020 by What if..?

https://www.engadget.com/amazon-ar-shopping-furniture-home-decor-171005257.html This was the last place on their list. The advert said ‘apartment’. Bearing in mind how much time she’d spend in it, with most university activities in a “blended environment”, she preferred the English word ‘flat’. It seemed to sum up the dull, lifeless couple of rooms. They looked at each other as the … [Read more…]

Posted in: speculations Tagged: Amazon, augmented reality, retail, smarthome

Dispatch from an advertising future #88

August 25, 2020 by What if..?

https://voicebot.ai/2020/08/24/facebook-shares-software-to-teach-robots-how-to-navigate-by-sound/ He wasn’t lazy. After a hard day at the kitchen table, he deserved some downtime, and besides The Owl (™) made the house safer. Noises from the baby’s room? Silently pop in and check. Delivery at the door? Hover over, unlock and take the parcel – socially distanced delivery. The homedrone was a silent … [Read more…]

Posted in: speculations Tagged: artificial intelligence, family, smarthome, sound, voice

Dispatch from an advertising future #87

August 24, 2020 by What if..?

https://www.warc.com/newsandopinion/news/new-brand-opportunities-in-the-domestic-space/44011 They’d always been into home improvement, houseproud. Now they were hubproud. When the firm joined Office 2.0, they took their grants to remake the space: hubwork spaces for them; hubschool space for Charlie and hubhome spaces for what was left of the day. And as the partnership deals were offered, they signed up. They … [Read more…]

Posted in: speculations Tagged: family, future of work, smarthome, sponsorship

Dispatch from an advertising future #14

May 23, 2020 by What if..?

Amazon is apparently testing a system that lets you pay by scanning your hand He had to stop. But when he told stories he was animated. At the match he saluted his team. At a gig he punched the air. But he was getting bombarded. When he was out and about, or within sight of … [Read more…]

Posted in: speculations Tagged: facial recognition, smarthome

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