sponsorship

Strava launches integration with Spotify to let users listen to content while tracking activities

https://techcrunch.com/2023/04/12/strava-launches-integration-with-spotify-to-let-users-listen-to-content-while-tracking-activities/ He checked his idol’s KOM. He was never going to match it but he knew that as he panted around another hairpin he could imagine his hero dancing on the pedals along exactly the same route. He may not have shaved legs and the team sunglasses but for a little time (sic) he could … [Read more…]

Dispatch from an advertising future #87

https://www.warc.com/newsandopinion/news/new-brand-opportunities-in-the-domestic-space/44011 They’d always been into home improvement, houseproud. Now they were hubproud. When the firm joined Office 2.0, they took their grants to remake the space: hubwork spaces for them; hubschool space for Charlie and hubhome spaces for what was left of the day. And as the partnership deals were offered, they signed up. They … [Read more…]

Dispatch from an advertising future #55

https://www.thedrum.com/news/2020/05/04/esports-prepared-the-coming-influx-freed-up-marketing-spend Home schooling had been going a lot better since the move to vocational. There was no doubt Chris was putting the hours in. Networked with her group she threw herself into every session. The Academy watched as Chris’ results were updated. Its ‘brand partner’ would be delighted. Chris’ class was on track for great … [Read more…]

Dispatch from an advertising future #53

https://www.warc.com/newsandopinion/news/during-covid-19-brand-purpose-demands-solutions/43431 The Doctor had a moment before it all began again to check messages. Before all this, she was used to drugs companies’ offers of all-expenses-paid trips. Messages from spin doctors wanting to set up photo-ops for politicians of all stripes. She’d felt good at how quickly she could diagnose and dispatch. Delete. Delete. Delete. … [Read more…]

Dispatch from an advertising future #42

https://www.thedrum.com/news/2020/01/27/ee-marries-high-fashion-and-hi-tech-bafta-showpiece https://www.campaignlive.co.uk/article/chelsea-fc-unveils-three-next-shirt-sponsor/1671909 The team ran onto the pitch: home team in white; away in green. He raised his phone in salute as the crowd got to its feet. The kit lit up with travel brands’ logos and the offer ad swept across the players as they stood for the anthems. His adblocker usually stopped trackers … [Read more…]

Dispatch from an advertising future #25

Facebook acquires neural interface startup CTRL-Labs for its mind-reading wristband “I see you’ve got the full package,” the midwife said, securing the tag around the tiny wrist “The monitor’s there.” They stared at the screen. The language readout wouldn’t kick in yet but the emotion feed was already hypnotic — colours and shapes slipping in … [Read more…]