https://adage.com/article/datacenter/more-950-brands-participated-blackout-tuesday-instagram-plus-latest-jobs-numbers-context-datacenter/2260916 Be ready. Be relevant. Be Redraw (™) As brands we all know we must wear our purpose in full view. Your logo and your avatar are not fixed brand assets, they are live conversation vectors and at Redraw (™) we’re here to ensure they remain relevant and ready for the next purpose opportunity. We … [Read more…]
https://adage.com/article/cmo-strategy/nike-says-dont-do-it-when-it-comes-racism-reaction-george-floyds-death/2260081 The scanner alert sounded. The threshold had been reached and the Critical Buzz (™) system kicked in. She remembered Weegee the 1930s “ambulance chasing” photographer waiting by his police radio scanner, ready to pounce on a story. She pulled up the screen and the system mapped the possible positions on the news story and … [Read more…]
https://www.theverge.com/2020/5/22/21266251/nvidia-ai-gamegan-recreate-pac-man-virutal-environment Some of my colleagues get the cool gig: Cannes, watching hours of case studies, reading entries. They don’t have a glass of rosé, but they do get to hang with the creatives and then pitch their ideas. Even my colleagues in the studio get to show off. They watch and listen to the teams … [Read more…]
NFL secures TikTok partnership to attract millennials Here at the British Casting Company our department for Short Form Output (SFO) ensures our content remains engaging as our younger customers change their viewing habits. Our millennial content experts work with editors to sharpen programming and we are in discussions with Wimbledon and the Boat Race to … [Read more…]
The age of mass electric motoring is here. But is the world ready? The upgrade had been worth it. That throaty roar of a V8 reminded him of Top Gear in its heyday. But he missed other things: the petrol station shop. He missed the snacks and cans of Red Bull; the chamois leathers; the … [Read more…]
https://www.technologyreview.com/2020/05/14/1001716/ai-chatbots-take-call-center-jobs-during-coronavirus-pandemic/ “Mr Smith, of course, let me put you through…” “John, good to hear from you… It’s going well, very well… Research is showing that the idea will get real cut-through… Latest figures? Of course I’ll send them through… Let me put you onto creative…” “John, good to hear from you… It’s going well, very … [Read more…]
https://www.theweek.com/speedreads/913593/terrifying-mechanical-dog-now-stalking-singapore-park-make-sure-people-stay-properly-distant Her dog backed away, ran back to the bench. It followed, bounding in an ‘uncanny valley” sort of way. The “stay alert” jingle at a pitch designed to gently annoy. She put the lid back on her coffee and stood to leave. The panel on the creature’s side lit up, first the familiar blue … [Read more…]
https://www.thedrum.com/news/2020/05/04/esports-prepared-the-coming-influx-freed-up-marketing-spend Home schooling had been going a lot better since the move to vocational. There was no doubt Chris was putting the hours in. Networked with her group she threw herself into every session. The Academy watched as Chris’ results were updated. Its ‘brand partner’ would be delighted. Chris’ class was on track for great … [Read more…]
https://www.campaignlive.co.uk/article/skills-going-demand-ad-industry-recovers/1680802 Helen. I disagree, I think she’s just what we need. You’re right to think of the team. Our studio has long been a creative hub. Remember that Champagne feature about our fussball table? Happy days. Our guys bantering, bouncing off each other. The pranks. Late nights. We never needed team-building days. We agree she … [Read more…]
https://www.warc.com/newsandopinion/news/during-covid-19-brand-purpose-demands-solutions/43431 The Doctor had a moment before it all began again to check messages. Before all this, she was used to drugs companies’ offers of all-expenses-paid trips. Messages from spin doctors wanting to set up photo-ops for politicians of all stripes. She’d felt good at how quickly she could diagnose and dispatch. Delete. Delete. Delete. … [Read more…]