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Dispatch from an advertising future #122

October 12, 2020 by What if..?
https://www.engadget.com/google-ar-cloud-anchors-shared-experiences-153257346.html Welcome. We may be distributed but we’re first and foremost a team. Back in The Before – when I joined – all new recruits met for a Community Action day. We went out into our community and picked up what was called “litter” or scrubbed out graffiti. Well, we’re… Read the rest
Posted in: speculations Tagged: augmented reality, future of work

Dispatch from an advertising future #121

October 9, 2020 by What if..?
https://www.adweek.com/brand-marketing/shoppers-adapting-miss-retail/ The doors opened and she felt the familiar rush, the endless possibilities of a teen spending Saturdays hanging out, mixed with the adult feeling she could remake her world again with just a bit of spending. It was partly looking in different shops and displays – the retail gaze,… Read the rest
Posted in: speculations Tagged: retail, virtual reality

Dispatch from an advertising future #120

October 8, 2020 by What if..?
https://www.technologyreview.com/2020/10/07/1009499/telepath-wants-to-enforce-kindness-can-that-ever-work/ The doctor had prescribed it after the last ‘episode’. His band had alerted his employer who had passed it on. When he was called in, he was ‘offered’ it. They said it was better than drugs, but he knew it was a money thing. He didn’t have a choice… Read the rest
Posted in: speculations Tagged: activism, future of work, wearables, wellness

Dispatch from an advertising future #119

October 7, 2020 by What if..?
https://www.vox.com/the-goods/21459677/tiktok-house-la-hype-sway-girls-in-the-valley Dear Mum. Don’t worry, I’m here. I told you it would be OK. I was right about this place. It’s amazing. The decorations are crazy, they look so good on camera. There’s mad furniture, a gym and I get to pick how my room looks and they just sort… Read the rest
Posted in: speculations Tagged: family, influencer

Dispatch from an advertising future #118

October 6, 2020 by What if..?
https://www.forbes.com/sites/davidbressan/2020/09/30/for-the-first-time-scientists-successfully-extract-dna-from-insects-embedded-in-tree-resin/#656df17f1445 Some remembered that day, when the legislation hit and server farms were powered down. Stories were still told of the powerful algorithms that had roamed the world. Kids had toys. There’d been films, documentaries and VR reconstructions. But they were extinct, apart from a few bits. They were just… Read the rest
Posted in: speculations Tagged: data

Dispatches from an advertising future #117

October 5, 2020 by What if..?
https://adage.com/article/special-report-40-under-40/ad-ages-list-40-people-under-age-40-shaping-marketing-media-and-agency-industries/2285111 I’d like to thank all those who made this possible. We’re a youth-centred industry but there are many older colleagues without whom I would not be on this awards call today. I’ve been lucky to work for some of the greats in the industry, real Ad Men and Ad… Read the rest
Posted in: speculations Tagged: artificial intelligence, awards

Dispatch from an advertising future #116

October 2, 2020 by What if..?
https://www.psychologytoday.com/us/blog/the-future-brain/202009/new-brain-computer-interface-transforms-thoughts-images They said he could think anything, imagine anywhere, dream whatever. They said something about really wanting to know how young people thought. It was much more fun than his previous job with them: watching ads. This was so much better he thought as he imagined the gig, the holocrowd… Read the rest
Posted in: speculations Tagged: artificial intelligence, future of work, product placement

Dispatch from an advertising future #115

October 1, 2020 by What if..?
https://digiday.com/future-of-work/clever-about-how-we-rest-as-uncertainties-drag-into-fall-agencies-are-facing-a-burnt-out-and-fearful-workforce/ She shouldn’t have watched. She knew it. And then she’d read the reports, got lost in the Storm. She didn’t join in, she just got soaked in it all. She should have logged off. She shouldn’t have gone there, she told herself. Now there was guilt as well as… Read the rest
Posted in: speculations Tagged: future of work, wellness

Dispatch from an advertising future #114

September 30, 2020 by What if..?
https://www.theverge.com/2020/9/29/21492413/presidential-debate-trump-biden-watch-live-stream-date-time-cleveland He hoped the watch party had it. He’d got his hat, his badge and his homemade sign – quite witty he thought. The debates were important, not because he hoped they would change anyone’s minds but because they reaffirmed he was right. And since Clarify (™) streams became available,… Read the rest
Posted in: speculations Tagged: politics, streaming

Dispatch from an advertising future #113

September 29, 2020 by What if..?
https://theconversation.com/dynamic-tattoos-promise-to-warn-wearers-of-health-threats-133040 Ever since Sits had gone mainstream as an early warning system for possible infection, they’d been hacked to warn of other things. The Blockers had got them to glow when you were in what they called an “unhealthy ad space”. The Hiders had them signal when your data was… Read the rest
Posted in: speculations Tagged: influencer, wearables
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