The Speculation Studio

agency roles

Dispatch from an advertising future #101

September 11, 2020 by What if..?

https://www.engadget.com/nfl-microsoft-teams-covid-19-coronavirus-180945560.html Running a start-up has never been easy. Your team needs you as founder, your personality. And you need them; their energy. But as you try to build businesses in the New Normal dispersed across Office 2.0, there are no TGIFs, no chance for you to use their feelings towards you. But with Adore (™) … [Read more…]

Posted in: speculations Tagged: agencies, agency roles, future of work

Dispatch from an advertising future #96

September 4, 2020 by What if..?

https://www.theverge.com/2020/9/3/21420383/animal-crossing-sylvan-esso-music-video-nintendo The shoot was on. The script was finally agreed and the storyboard signed off. The Creative Director was already practising his awards acceptance speech or at least the soundbites he’d use at the next conference. Probably something like “the New Normal calls for abnormal creativity” or something about purpose. Negotiations with the ‘talent’ had … [Read more…]

Posted in: speculations Tagged: agencies, agency roles, creativity

Dispatch from an advertising future #76

August 7, 2020 by What if..?

https://www.adweek.com/digital/facebook-to-lease-all-730000-square-feet-of-office-space-in-the-farley-building/ I’m old enough to remember long lunches and longer nights of client ‘entertainment’. I remember Christmas parties and summer picnics on my island. Our business has changed. Since we moved from headsets to glasses, we’ve had a home on our network. We’ve delivered work and we’ve entertained clients thanks to our head of Account … [Read more…]

Posted in: speculations Tagged: agencies, agency roles

Dispatch from an advertising futures #69

July 29, 2020 by What if..?

https://scitechdaily.com/mit-dream-research-interacts-directly-with-an-individuals-dreaming-brain-and-manipulates-the-content/ Ever since the ban, we’ve asked to be treated as creatives. Artists, authors, filmmakers have all been allowed in. We’ve not. We presented our award-winning work; research that showed people loved our content,showed our cultural impact. We made a strong case that we were a Creative Industry. But still the ban. No commercial dream … [Read more…]

Posted in: speculations Tagged: agency roles, creativity

Dispatch from an advertising future #68

July 28, 2020 by What if..?

https://www.technologyreview.com/2020/07/24/1005602/ai-hiring-promises-bias-free-job-hopping-prediction/ She couldn’t afford a job hacker. But she knew she couldn’t afford not to hire one. AIs had got better and ‘employability coaches’ that helped you steer your answers, no longer cut it. Advice on how to avoid appearing as a “job hopper” or a “activist” was just the start. Now you needed to … [Read more…]

Posted in: speculations Tagged: agency roles, artificial intelligence

Dispatch from an advertising future #66

July 20, 2020 by What if..?

https://www.technologyreview.com/2020/07/16/1005284/openai-ai-gpt-2-generates-images/ Scamp (™): We’ll finish that for you. Times are tough. We’re all trying to make best use of the resources we have. We’d all love to have AI that is as creative as our human teams, but we’re not there yet. Here at Scamp (™), we don’t pretend our systems can be as creative … [Read more…]

Posted in: speculations Tagged: agency roles, artificial intelligence, creativity

Dispatch from an advertising future #63

June 29, 2020 by What if..?

https://www.engadget.com/ai-recreates-painting-techniques-of-famous-artists-022923128.html The package wasn’t bad. Lump sum, pension, even options. Bearing in mind the numbers he’d seen ‘let go’ with less ceremony and security, he wasn’t grumbling. He’d been thinking about that novel anyway. The Zoom farewell party was set, the courier had been round for the Aeron. All he had to do was spend … [Read more…]

Posted in: speculations Tagged: agencies, agency roles, artificial intelligence, creativity, machine learning

Dispatch from an advertising future #61

June 15, 2020 by What if..?

https://www.technologyreview.com/2020/06/12/1003475/facebooks-deepfake-detection-challenge-neural-network-ai/ It was an opportunity. Even if she wasn’t taking another year out to see if the University was going to bring back classrooms, she’d have taken the internship. She’d get to work with the power of massive AI and machine learning whirring in the background (or so she imagined) and on something worthwhile – … [Read more…]

Posted in: speculations Tagged: agency roles, artificial intelligence, education, machine learning

Dispatch from an advertising future #59

June 1, 2020 by What if..?

https://adage.com/article/cmo-strategy/nike-says-dont-do-it-when-it-comes-racism-reaction-george-floyds-death/2260081 The scanner alert sounded. The threshold had been reached and the Critical Buzz (™) system kicked in. She remembered Weegee the 1930s “ambulance chasing” photographer waiting by his police radio scanner, ready to pounce on a story. She pulled up the screen and the system mapped the possible positions on the news story and … [Read more…]

Posted in: speculations Tagged: agency roles, artificial intelligence

Dispatch from an advertising future #57

May 23, 2020 by What if..?

https://www.technologyreview.com/2020/05/14/1001716/ai-chatbots-take-call-center-jobs-during-coronavirus-pandemic/ “Mr Smith, of course, let me put you through…” “John, good to hear from you… It’s going well, very well… Research is showing that the idea will get real cut-through… Latest figures? Of course I’ll send them through… Let me put you onto creative…” “John, good to hear from you… It’s going well, very … [Read more…]

Posted in: speculations Tagged: agency roles, creativity
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