artificial intelligence

Coca-Cola takes a look into the future with new AI-powered drink

https://www.marketing-interactive.com/coca-cola-takes-a-look-into-the-future-with-new-ai-powered-drink I watched the shows as a kid. Celebrity chefs – men of course – screaming and occasionally throwing things at a kitchen of underlings. I was mesmerised by how this loud violence could sit alongside such sublime, perfect, still beauty in the dishes. Of course there was the #we’rechefstoo backlash before I started training. … [Read more…]

Sunak to hold AI summit at Bletchley Park, home of Enigma codebreakers

https://www.theguardian.com/technology/2023/aug/24/rishi-sunak-to-hold-ai-summit-at-bletchley-park-home-of-enigma-codebreakershttps://www.theguardian.com/technology/2023/aug/24/rishi-sunak-to-hold-ai-summit-at-bletchley-park-home-of-enigma-codebreaker It wasn’t a round table. Maybe it should have been. It was too big for that. There was no head to the table but the politician was clearly running the show. Looking down, as the room’s cameras and networks were, you could see those seated: the philosophers, the engineers, the lawyers, the artists, the … [Read more…]

How to Make In-Housing Work for Your Company

https://www.adweek.com/agencies/how-to-make-in-housing-work-for-your-company/ We completely understand the decision you’ve made. We know the trend. Having the expertise inside the business makes sense. Access to more data, faster response to wider business shifts and those intangible benefits: closer relationships, ties and the sense of the house that we’re all in! We get it. Remember when we tried creating … [Read more…]

5 steps for assembling AI-driven business teams

https://techcrunch.com/2023/09/08/5-steps-for-assembling-ai-driven-business-teams/ While some of my friends idolised football stars and some wanted to be “influencers”, I read biographies of the tech bros and dreamt of being an entrepreneur. No, that word didn’t cover it. It’s too dry, old business. I wanted to be a founder, create a start-up. That phrase, “start-up” drove me at school. … [Read more…]

AI or Martin Sorrell—quiz tests ChatGPT’s ability to speak like the ad exec

https://adage.com/article/agency-news/ai-or-martin-sorrell-quiz-tests-chatgpts-ability-speak-ad-exec/2510476 Obviously this conversation isn’t happening. And I’m not saying we should do anything. We’re just speculating, playing with a what if..? Remember that workshop! You have to agree it’s been a massive success. The amount of positive buzz. The media appearances have never been so well received. Looks at these sentiment trails. Customers. Analysts. … [Read more…]

We need to dislike advertising as much as consumers do

https://www.campaignlive.co.uk/article/need-dislike-advertising-consumers/1836096 We have a great time. The other people are great. There’s this guy from some seaside town in the North. So funny. You should hear him arguing with this grandma from Yorkshire. Then there’s this woman from Birmingham. The stories she tells about her kids, funny but sad at the same time. She does … [Read more…]

How one elite university is approaching ChatGPT this school year

https://www.technologyreview.com/2023/09/04/1078932/elite-university-chatgpt-this-school-year/ It’s simply not fair. I won’t be able to change their minds but I’m going to try. Of course, I’ve taken a place and so have to abide by their rules. Leave aside the amount of money I’m paying for that place! They have a very old fashioned view of technology and these blanket … [Read more…]

Mushroom pickers urged to avoid foraging books on Amazon that appear to be written by AI

https://www.theguardian.com/technology/2023/sep/01/mushroom-pickers-urged-to-avoid-foraging-books-on-amazon-that-appear-to-be-written-by-ai I’m not saying we won’t win. I’m just saying it’s going to be very difficult. I understand your desire for some sort of justice… and closure, but I have a professional responsibility to explain… Yes, you’re right, the information was false and arguably dangerous, and we know what happened. But the argument will be … [Read more…]

What happens when AI passes through the ‘uncanny valley

https://www.ft.com/content/61f22acc-d359-441e-8c3d-875fcc4f95b2 She made a good living being human. A very good living. She used to work for families, the paranoid ones or the refusers. But they couldn’t afford her now. She occasionally did a pro bono scan but mostly it was well-paid corporate gigs. Bearing in mind the toll it took on her, she thought … [Read more…]