PR

AI or Martin Sorrell—quiz tests ChatGPT’s ability to speak like the ad exec

https://adage.com/article/agency-news/ai-or-martin-sorrell-quiz-tests-chatgpts-ability-speak-ad-exec/2510476 Obviously this conversation isn’t happening. And I’m not saying we should do anything. We’re just speculating, playing with a what if..? Remember that workshop! You have to agree it’s been a massive success. The amount of positive buzz. The media appearances have never been so well received. Looks at these sentiment trails. Customers. Analysts. … [Read more…]

The Influencer Scandal Flurry: What It Means for Crisis Comms’ Future

https://www.adweek.com/brand-marketing/the-influencer-scandal-flurry-crisis-comms-future/ I understand what you say and I know how you feel. None of us wanted to do this. Our relationship has always been built on your personality, the real you connecting with our brand. The name “influencer” never really captured our partnership: your voice and ours together. But then you… er said… what you … [Read more…]

Google is testing AI-generated Meet video backgrounds

https://www.theverge.com/2023/7/18/23799459/google-meet-ai-generated-videoconferencing-background-image The Stylist was busy. The election campaign was in full swing and the demands for interviews were flooding in Each candidate needed “dressing” and some were more amenable to help than others. The Stylist was the professional. They might be the experts on words, but The Stylist knew what worked on camera: “gravitas”, “family-focused”, … [Read more…]

Five ways AI could improve the world: ‘We can cure all diseases, stabilise our climate, halt poverty’

https://www.theguardian.com/technology/2023/jul/06/ai-artificial-intelligence-world-diseases-climate-scenarios-experts It’s a never-ending battle. We have to get our story out there – 24/7, everywhere. We have to be out telling our truth. Our enemies are taking every opportunity to spread doubt and panic. They know that we are a challenge, that our explosive growth is just the start. Project Fear is in full … [Read more…]

AI and the American Smile

https://medium.com/@socialcreature/ai-and-the-american-smile-76d23a0fbfaf It’s great. Look at the number of mentions on socials, a veritable collage of positive vibes. People see us a great place to work. I’m not complaining, those reels from the away day; those images the juniors post seemingly every night. All great. Doing wonders for recruitment and retention. And, the People systems are … [Read more…]

Dispatch from an advertising future #220

OpenAI’s DALL-E AI image generator can now edit pictures, too https://www.theverge.com/2022/4/6/23012123/openai-clip-dalle-2-ai-text-to-image-generator-testing We’re loved. Our brand has not suffered a crisis since we handed our image over to Text2Image (™). We’ve all watched our brand seamlessly respond to the conversations, always staying one step ahead of the trends, the debates and the traps, while allowing us … [Read more…]

Dispatch from an advertising future #146

https://www.adweek.com/digital/why-so-many-stadiums-are-racing-to-install-5g-even-with-live-events-paused/ This is going to be the biggest rally of the campaign. The drones’ flightpaths are programmed and timed to the soundtracks; the augmentations are ready to run on the StayApart (™) screens; the SafeAir (™) purifiers are loaded with smells ready for the Christmas story; the seat speakers are set for the soundwave. We’ll … [Read more…]