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Aqara put a notification light in its new Matter ceiling light

August 31, 2023 by What if..?

https://www.theverge.com/2023/8/31/23852845/aqara-matter-enabled-ceiling-light It was going well. The preparations had been worth it. Friends had said this was the crucial date so they’d pulled the stops out. Money no expense. They’d paid for the best playlist recommendations. They’d found “someone” to curate the perfect menu based on Jo’s data and social history. They weren’t looking forward to … [Read more…]

Posted in: speculations Tagged: artificial intelligence, data, relationships, Surveillance

Using AI to turn the Web into a database

March 12, 2023 by What if..?

https://theaimaze.com/p/using-ai-to-turn-the-web-into-a-database?utm_source=tldrai I got into this job because I was curious about people. Advertising is about people, understanding them, empathising with them, talking with them. I remember a tutor telling the class that if we wanted to make creative stuff for ourselves, there were very good fine art classes elsewhere in the University. We were there … [Read more…]

Posted in: speculations Tagged: artificial intelligence, data, future of work

Crypto makes you more attractive, according to a new Binance survey

February 14, 2023 by What if..?

https://techcrunch.com/2023/02/14/crypto-makes-you-more-attractive-according-to-a-new-binance-survey/ She’d become used to data dates. Obviously pre-date-data had started it all, but the move to live-date-data had upped the game. Some people liked to have those feeds out of the line of sight, on their wrist or screen, but she preferred the lenses. Somehow more honest, she thought. It hadn’t “killed the romance” … [Read more…]

Posted in: speculations Tagged: crypto, data, relationships

Dispatch from an advertising future #201

January 13, 2022 by What if..?

What the new normal looks like: Google data https://www.warc.com/content/feed/what-the-new-normal-looks-like-google-data/en-GB/5144 He’d never thought about therapy in The Before. He’d had ups and downs of course but that world that was now long gone seemed to just carry him along. But he’d realised in the latest wave that he needed help. He remembered, as he sat in … [Read more…]

Posted in: speculations Tagged: artificial intelligence, data, wellness

Dispatch from an advertising future #140

November 5, 2020 by What if..?

https://www.ft.com/content/d6a51bc0-e26f-4ed2-a298-7a97811dc427 No-one notices me. Why would they? I rummage through rubbish, picking through the detritus and leftovers for scraps. I’m the sort of figure you’d crossover to avoid. Pitiable. Sad. Maybe a bit disgusting. There’s a long history of characters like me: mudlarks searching the Thames; tabloid hacks rooting through celebrities’ bins. Treasure hunters. There … [Read more…]

Posted in: speculations Tagged: data, privacy

Dispatch from an advertising future #138

November 4, 2020 by What if..?

https://www.engadget.com/motor-vehicle-data-question-1-081059455.html He just seems to spend all his time in his room, tinkering. He’s never happy with it. Always wants to change this, upgrade that. Ever since “right to repair” came in, he’s been tinkering. I thought it was about mending things but it’s not broken. It still works. He says: “but it can work … [Read more…]

Posted in: speculations Tagged: data, privacy

Dispatch from an advertising future #118

October 6, 2020 by What if..?

https://www.forbes.com/sites/davidbressan/2020/09/30/for-the-first-time-scientists-successfully-extract-dna-from-insects-embedded-in-tree-resin/#656df17f1445 Some remembered that day, when the legislation hit and server farms were powered down. Stories were still told of the powerful algorithms that had roamed the world. Kids had toys. There’d been films, documentaries and VR reconstructions. But they were extinct, apart from a few bits. They were just tiny fragments. They had been preserved … [Read more…]

Posted in: speculations Tagged: data

Dispatch from an advertising future #111

September 25, 2020 by What if..?

https://www.theverge.com/2020/9/24/21454872/amazon-ring-always-home-cam-flying-drone-ad-demo The profiles were nearly complete. The different dimensions were in place. Shopping JDoe was catalogued. Consuming JDoe was captured. Emotional JDoe was measured. Moving JDoe was tracked. There was no need to worry about the JDoe office space as there had been in The Before. The JDoe home space was visualised. The various dimensions … [Read more…]

Posted in: speculations Tagged: Amazon, creativity, data

Dispatch from an advertising future #95

September 3, 2020 by What if..?

https://adage.com/article/digital/agencies-partner-unlock-data-and-get-smarter-about-amazon/2278111 The panel in the anonymous door slid open. Dark eyes scanned him. It slammed shut and the door opened. The corridor was dark but there were sounds coming from the windowless room at the end. Cooling fans and keyboards. They sat around the table, tablets glowing. Each of them had their minder. Just behind, … [Read more…]

Posted in: speculations Tagged: agencies, Amazon, data

Dispatch from an advertising future #28

May 23, 2020 by What if..?

OzoneAI wants companies to pay you for your data, upending the ad model When you’re a Dot you’re a Dot all the way. As a Dot you had Friends, Your data was pooled which meant it was more networked, more valuable. The Dots could sell at a higher premium than you could ever manage on … [Read more…]

Posted in: speculations Tagged: data

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