The flaneur walked behind his turtle, which glitched as they passed the sensor. The algorithms in the pavement ran and reran the data looking for patterns. The sensors looked for the fault. https://www.thedrum.com/news/2020/06/30/will-our-cities-be-smarter-after-lockdown It was the sound of summer. The ‘Mister Offer Jingle’ sounded around the streets, bringing people excitedly out of their houses… “I … [Read more…]
https://www.engadget.com/ai-recreates-painting-techniques-of-famous-artists-022923128.html The package wasn’t bad. Lump sum, pension, even options. Bearing in mind the numbers he’d seen ‘let go’ with less ceremony and security, he wasn’t grumbling. He’d been thinking about that novel anyway. The Zoom farewell party was set, the courier had been round for the Aeron. All he had to do was spend … [Read more…]
The ad pleaded on the big screen. Needy, it hailed her across the room, teasing the mobile from her pocket. As she touched the offer code the TV narrator perceptibly relaxed. She felt like she’d donated. https://adage.com/article/special-report-newfronts/hulu-introduces-transactional-ad-format-newfront-pitch/2263191 It wasn’t fair that she had to do it all. Why not her brother? Simply not fair. She … [Read more…]
https://www.warc.com/newsandopinion/news/amazons-twitch-to-show-premier-league-games/43760 He dialled the crowd up to 11 as his team swarmed up-field. He swung the view around to follow the forwards, swooping, hovering. The pass found the wing, past two defenders he hoisted a cross into the box, where… into the keeper’s arms. He reached for his beer with one hand and his controller … [Read more…]
The family gathered around the glowing panel. Shared quality tellytime. School tablet set aside, the kids leaned back. Zoomed out, the parents mono-tasked. The box balanced, watching body language and expressions as an algorithm auctioned dynamic spots. warc.com/newsandopinion… She held the phone at arm’s length as she’d done since she was a child. She fixed … [Read more…]
https://www.technologyreview.com/2020/06/12/1003475/facebooks-deepfake-detection-challenge-neural-network-ai/ It was an opportunity. Even if she wasn’t taking another year out to see if the University was going to bring back classrooms, she’d have taken the internship. She’d get to work with the power of massive AI and machine learning whirring in the background (or so she imagined) and on something worthwhile – … [Read more…]
https://adage.com/article/datacenter/more-950-brands-participated-blackout-tuesday-instagram-plus-latest-jobs-numbers-context-datacenter/2260916 Be ready. Be relevant. Be Redraw (™) As brands we all know we must wear our purpose in full view. Your logo and your avatar are not fixed brand assets, they are live conversation vectors and at Redraw (™) we’re here to ensure they remain relevant and ready for the next purpose opportunity. We … [Read more…]
https://adage.com/article/cmo-strategy/nike-says-dont-do-it-when-it-comes-racism-reaction-george-floyds-death/2260081 The scanner alert sounded. The threshold had been reached and the Critical Buzz (™) system kicked in. She remembered Weegee the 1930s “ambulance chasing” photographer waiting by his police radio scanner, ready to pounce on a story. She pulled up the screen and the system mapped the possible positions on the news story and … [Read more…]
https://www.theverge.com/2020/5/22/21266251/nvidia-ai-gamegan-recreate-pac-man-virutal-environment Some of my colleagues get the cool gig: Cannes, watching hours of case studies, reading entries. They don’t have a glass of rosé, but they do get to hang with the creatives and then pitch their ideas. Even my colleagues in the studio get to show off. They watch and listen to the teams … [Read more…]
NFL secures TikTok partnership to attract millennials Here at the British Casting Company our department for Short Form Output (SFO) ensures our content remains engaging as our younger customers change their viewing habits. Our millennial content experts work with editors to sharpen programming and we are in discussions with Wimbledon and the Boat Race to … [Read more…]