speculations

Micro-speculations w/c 6/7/20

He left his avatar by the water cooler: conversation set to “football”, style on “witty”. He left the dining room table and went to the kitchen. When he got back he checked the “overheard” and added the fragments to his Office Graph. A new link lit up. https://digiday.com/marketing/bringing-serendipity-back-to-the-office/ He looked… Read the rest

Dispatch from an advertising future #64

https://singularityhub.com/2020/07/01/a-highway-to-smell-how-scientists-used-light-to-incept-smell-in-mice/ She was being good. Waiting in line. Moving from one pavement sticker to another. The line was moving slowly but the masked and gloved doorman was letting people in, gradually. She was on her phone of course, swiping through posts, adding data points to her profile as she waited.… Read the rest

Micro-speculations: w/c 29/6/20

The flaneur walked behind his turtle, which glitched as they passed the sensor. The algorithms in the pavement ran and reran the data looking for patterns. The sensors looked for the fault. https://www.thedrum.com/news/2020/06/30/will-our-cities-be-smarter-after-lockdown It was the sound of summer. The ‘Mister Offer Jingle’ sounded around the streets, bringing people excitedly… Read the rest

Dispatch from an advertising future #63

https://www.engadget.com/ai-recreates-painting-techniques-of-famous-artists-022923128.html The package wasn’t bad. Lump sum, pension, even options. Bearing in mind the numbers he’d seen ‘let go’ with less ceremony and security, he wasn’t grumbling. He’d been thinking about that novel anyway. The Zoom farewell party was set, the courier had been round for the Aeron. All he… Read the rest

Dispatch from an advertising future #61

https://www.technologyreview.com/2020/06/12/1003475/facebooks-deepfake-detection-challenge-neural-network-ai/ It was an opportunity. Even if she wasn’t taking another year out to see if the University was going to bring back classrooms, she’d have taken the internship. She’d get to work with the power of massive AI and machine learning whirring in the background (or so she imagined)… Read the rest

Dispatch from an advertising future #60

https://adage.com/article/datacenter/more-950-brands-participated-blackout-tuesday-instagram-plus-latest-jobs-numbers-context-datacenter/2260916 Be ready. Be relevant. Be Redraw (™) As brands we all know we must wear our purpose in full view. Your logo and your avatar are not fixed brand assets, they are live conversation vectors and at Redraw (™) we’re here to ensure they remain relevant and ready for… Read the rest

Dispatch from an advertising future #59

https://adage.com/article/cmo-strategy/nike-says-dont-do-it-when-it-comes-racism-reaction-george-floyds-death/2260081 The scanner alert sounded. The threshold had been reached and the Critical Buzz (™) system kicked in. She remembered Weegee the 1930s “ambulance chasing” photographer waiting by his police radio scanner, ready to pounce on a story. She pulled up the screen and the system mapped the possible positions… Read the rest