From the FT: “WPP, one of the world’s largest advertising groups, has teamed up with chipmaker Nvidia to use generative artificial intelligence in the production of advertising at scale for its clients.” https://www.ft.com/content/87511db5-a844-425b-9c2f-661ac6c3faa3 When I got the job with The Factory I had visions of call centre desks in lines with rows of nameless and … [Read more…]
https://www.ft.com/content/18337836-7c5f-42bd-a57a-24cdbd06ec51 Our business is based trust. Our relationship with you is based on trust. When you put your trust in us, we deliver. Our business advice, our creative work, our innovative thinking starts and end with that relationship: with trust. We live and work in a world beset with mistrust. Lies, bias, misinformation: undermines that … [Read more…]
https://www.wired.com/story/where-memory-ends-and-generative-ai-begins/ Twenty five years. If we were a customer we’d have a label our strategy people could make decks around… When I first started the business I never thought we’d ever be a “grown up”. It was an adventure that Steve and I started for the crack. Look at the pictures from those days. Just … [Read more…]
https://www.campaignlive.co.uk/article/d-ad-adam-eve-ddb-wins-agency-year/1824207 I’d like to thank… my team. To be honoured as the Agency of the Year is recognition of the contribution each part of that team has made to our success this year. From those that identify talent, support and develop it. Through those who handle accounts and serve our clients 24/7. And of course … [Read more…]
https://www.geekwire.com/2023/police-near-seattle-issue-warning-about-ai-phone-scammers-impersonating-family-members/ He’s a good boy. My friend was complaining about her son the other day, I didn’t say anything. Well, OK, maybe just a little something. What can I say? He’s a good boy. He’s busy. So successful. Oh the stories he tells! I told my friend where he was yesterday. So proud. But he’s … [Read more…]
https://www.campaignlive.co.uk/article/energy-fizz-saatchi-saatchi-london-won-john-lewis-partnership/1823302 When we were invited to pitch for it, we were so excited. Well the humans among us were. I mean it was that account. If we won, our work would be the Brits’ Superbowl moment. Career made. So the human and unhuman cogs began to work. I’ve never seen the network so fired up. … [Read more…]
https://www.ft.com/content/0f358d1d-0d43-4223-b1d3-825f0f50b381 He’d been posting regularly. He had one Big Idea (one he believed in and knew could work) and so he kept on posting. Build momentum, he thought. The idea was all about developing imagination, human creativity. It was process so it had to be him thinking and typing, showing how the idea worked, so … [Read more…]
https://newatlas.com/technology/gpt-iphone-claude-slack/ She hated networking. She reached for her phone, her security blanket. Oh, so important. Sorry, can’t make eye contact. Must deal with this. Maybe later. She edged over to a quiet corner, this needs some privacy. She needed privacy. Over the years she’d become expert in finding content that looked important, real. Now it … [Read more…]
https://techcrunch.com/2023/05/16/bumble-users-can-share-their-favorite-music-artists-with-spotify-feature/ It’s an investment I guess. You’d spend money on a new outfit for an important date, you’d use filters to help your profile pictures on a little. Heh, my parents told me they’d try out different chat-up lines before going out – not an image I really wanted TBH. So getting a bit of … [Read more…]
https://www.theverge.com/2023/5/15/23724357/amazon-ai-powered-conversational-experience-search It’s more than the fact he knows everything there is to know about the genre. It’s the whole experience of the shop. It feels dusty, a little cramped, maybe a little darker than you’d like. A secret place just for those of us in the know. And then there’s him. Yeh, he knows everything … [Read more…]