Brands send their ‘final’tweets with Twitter’s future unclear

https://adage.com/article/digital-marketing-ad-tech-news/netflix-instagram-and-more-brands-sound-twitter-its-future-unclear/2452951 Some had clearly given some thought into how to dress. Sombre-casual you might call it. No-one quite knew what expression to wear. There were moments of humour. Memories and tall tales were shared allowing a brief smile. Nodding. The gravity of the moment. “Historic”, some of the old hands… Read the rest

Claire’s hopes to vibe with gen ‘Zalpha’ in new Roblox experience

https://www.thedrum.com/news/2022/10/26/claire-s-hopes-vibe-with-gen-zalpha-new-roblox-experience I had to get a “Saturday Job” as my dad called it. Cue the lecture on “when I was a kid… blah blah…” I needed the money and I obviously wasn’t going to get it from them, so… Cue the next lecture on “it’ll look good on your Uni… Read the rest

VMLY&R launches new ‘home for connected brands’, built to reconnect a hybrid world

https://www.thedrum.com/news/2022/10/24/vmlyr-launches-new-home-connected-brands-built-reconnect-hybrid-world It’s a lot easier to just let my partner deal with it all TBH. I mean, that’s why they still employ teams isn’t it. Complementary skills. Dialectical creativity. When I was looking for a partner I wanted someone who wasn’t the same as me. Someone I could bounce ideas… Read the rest

The Hottest App Right Now? One Where Teens Have to Say Nice Things About Each Other

https://www.wsj.com/articles/the-hottest-app-right-now-one-where-teens-have-to-say-nice-things-about-each-other-11665940854 It had been one of those days. He called them “Great Resignation Days”. He had the message in draft and his finger hovered. He didn’t need this. Pink Floyd played in his mind, school wasn’t the only place where you felt like just another brick. I am not a… Read the rest

Meta’s New Headset Will Track Your Eyes for Targeted Ads

Meta’s New Headset Will Track Your Eyes for Targeted Ads https://gizmodo.com/meta-quest-pro-vr-headset-track-eyes-ads-facebook-1849654424 “But I hate them… none of the other kids have to wear them… They laugh at me!” “Listen, we agreed to you having a headset because you said that you wouldn’t be able to hang out with your mates… Read the rest

Dispatch from an advertising future #265

Online Art Communities Begin Banning AI-Generated Images https://waxy.org/2022/09/online-art-communities-begin-banning-ai-generated-images/ Heh, it’s not fair. I’m trying to build a career here. Get a start. Get noticed. Recognised. That’s what the awards are for. Get one on my CV and I’m made. So why do I have to compete against them. Look, humans… Read the rest

Dispatch from an advertising future #264

Roblox Is Testing Dynamic Billboards in the Metaverse With New Ad Platform https://www.adweek.com/commerce/roblox-testing-dynamic-billboards-in-the-metaverse-new-ad-platform/ They said it would be long hours. But really, I’m knackered. It’s stupid O’clock. It’s great feeling as though the agency values me, needs me really. But I can’t do it all. Nights, weekends. The demands, expectations.… Read the rest

Dispatch from an advertising future #262

Actors worry that AI is taking centre stage https://www.ft.com/content/7c26a93f-88ec-4a50-8529-7df81af86208 I mean, who’s serving in Starbucks while we all turn up for this cattle market? At least we don’t have to travel to auditions now. Trust me, Zoom filters are a must. Polish that accent, perfect that character. There’s a bleak… Read the rest

Dispatch from an advertising future #261

WhatsApp’s super app ambitions are starting to come true in India https://www.theverge.com/2022/8/29/23326687/whatsapp-jiomart-india-super-app-grocery-shopping He’s great. Always got time for a customer. You can tell him anything, talk any old stuff. He doesn’t so much give advice, he just listens. You can just chat while you’re getting stuff. Drop in for a… Read the rest