Dispatch from an advertising future #259

Thames Water reviews data centres’ water use as London hosepipe ban looms https://www.ft.com/content/8d8bf26f-5df2-4ff6-91d0-369500ed1a9c The village had voted overwhelmingly for it. Some said the residents had no real choice. There weren’t many other options in that area. Those that could had moved away believing things were better in the South or… Read the rest

Dispatch from an advertising future #258

This startup is setting a DALL-E 2-like AI free, consequences be damned https://techcrunch.com/2022/08/12/a-startup-wants-to-democratize-the-tech-behind-dall-e-2-consequences-be-damned Just look. It’s lovely to see. She bought us this gizmo and set it up. We’ve got it on the mantelpiece. It’s like a slideshow I suppose. But really it’s more like we’re there with her. She… Read the rest

Dispatch from an advertising future #257

Google is teaching robots to think for themselves https://www.fastcompany.com/90779334/google-robot-research-everyday-robots-palm-saycan They arrive here full of, I suppose you’d call it knowledge. They’re skilful, very intelligent. They can hit the ground running when it comes to the tasks they’re here for but there’s something missing – soft skills some call it. I… Read the rest

Dispatch from an advertising future #252

Amazon will share cashierless store data with brands and advertisers https://adage.com/article/marketing-news-strategy/amazon-will-share-cashierless-store-data-brands-and-advertisers/2422081 She didn’t bother adding it up as she went along. She was too busy weighing up the options and mentally planning the meals. She’d become quite an imaginative cook. Rice. Pulses. Big bags that could be endlessly repurposed. She… Read the rest

Dispatch from an advertising futures #250

This site lets you listen to nature sounds from all over the world https://www.theverge.com/2022/6/24/23180360/earth-fm-nature-sounds-soundscapes-environment He scrolled through the playlist until he found something his wearable said matched his mood and fitted with the ambience. The carefully blended, personalised soundscape enveloped him. The binaurals positioned the hum of a passing conversation… Read the rest