Will AI become the New McKinsey

https://www.newyorker.com/science/annals-of-artificial-intelligence/will-ai-become-the-new-mckinsey Look, we’re in a rut. We’re not in crisis, just stuck. I refuse to say “outside of the box” but we need some creative thinking, different thinking, innovation. I’m not talking a brainstorming, blue-sky clichéfest. We need to think about realities but in a different way. We’re not launching… Read the rest

Virtual Reality System Lets You Stop and Smell the Roses

https://www.scientificamerican.com/article/virtual-reality-system-lets-you-stop-and-smell-the-roses/ The shop began to open out. The sky stretched over her head and, as the walls dissolved, the fields spread out below her bare feet. She heard a brook behind her and the sound of her favourite Swallows on her right. She recognised the spot from her feed last… Read the rest

RIP Metaverse

https://www.businessinsider.com/metaverse-dead-obituary-facebook-mark-zuckerberg-tech-fad-ai-chatgpt-2023-5?r=US&IR=T The streets were deserted. The beautiful shops empty. The fantastic buildings stood as hollow monuments. It was a ghost town, a ghost world. Sometimes disaster tourists would come, scavenging for souvenirs or memories and occasionally there was a flash of life as someone, often accidentally, visited; their meta-GPS taking… Read the rest

‘Hogwarts Legacy’ adds arachnophobia mode for spider-free gaming

https://www.engadget.com/hogwarts-legacy-adds-arachnophobia-mode-for-spider-free-gaming-194215306.html He didn’t tell his mates about some of the customisations. He was sure they had their secrets too. Heh, phobias are real things and when things are in wraparound, binaural glory… well, doctors have said stuff about this. He wasn’t scared, it was a condition. Anyway, a few tweaks… Read the rest

Coronation round-up: Tesco’s pub, PG Tips’ anthem, BuckingSand Palace, Unmemorabilia and more

https://www.campaignlive.co.uk/article/coronation-round-up-tescos-pub-pg-tips-anthem-buckingsand-palace-unmemorabilia/1821913 Preparations had been in place for a long time. Every brand had a plan. Ready to run, the messages ready, the stunts secret but set to go. As surely as analog bunting was set to unfurl in strategic locations, the ads were primed. We’d focus grouped the jokes: just… Read the rest

More signs of the crisis in creativity – but does anyone really want to do something about it?

https://www.moreaboutadvertising.com/2023/05/more-signs-of-the-crisis-in-creativity-but-does-anyone-really-want-to-do-something-about-it She’d always been… weird. When she’d played as a kid, her Sylvanian families’ adventures had been, well unconventional. Her teacher had said her projects were “distinctive”. As a teen her social media accounts had fewer followers but those who did find her rarely left. She liked being weird. Different.… Read the rest

Hallucination’ warning to advertisers over Google’s generative AI solution

https://the-media-leader.com/hallucination-warning-to-advertisers-over-googles-generative-ai-solution/ He’d decided against a suit. He kept imagining himself in a suit and it didn’t seem right, particularly bearing in mind the nature of the award. He’d considered jeans and a T-shirt, not that that was his normal attire – but thought that was too “techbro”. Then there was… Read the rest