‘Energy and fizz’: how Saatchi & Saatchi London won John Lewis Partnership

https://www.campaignlive.co.uk/article/energy-fizz-saatchi-saatchi-london-won-john-lewis-partnership/1823302 When we were invited to pitch for it, we were so excited. Well the humans among us were. I mean it was that account. If we won, our work would be the Brits’ Superbowl moment. Career made. So the human and unhuman cogs began to work. I’ve never seen… Read the rest

LinkedIn has a fake commenter problem

https://www.ft.com/content/0f358d1d-0d43-4223-b1d3-825f0f50b381 He’d been posting regularly. He had one Big Idea (one he believed in and knew could work) and so he kept on posting. Build momentum, he thought. The idea was all about developing imagination, human creativity. It was process so it had to be him thinking and typing, showing… Read the rest

GPT in your iPhone, Claude in your Slack: The real-world rollout of AI

https://newatlas.com/technology/gpt-iphone-claude-slack/ She hated networking. She reached for her phone, her security blanket. Oh, so important. Sorry, can’t make eye contact. Must deal with this. Maybe later. She edged over to a quiet corner, this needs some privacy. She needed privacy. Over the years she’d become expert in finding content that… Read the rest

Bumble users can share their favorite artists with new Spotify feature

https://techcrunch.com/2023/05/16/bumble-users-can-share-their-favorite-music-artists-with-spotify-feature/ It’s an investment I guess. You’d spend money on a new outfit for an important date, you’d use filters to help your profile pictures on a little. Heh, my parents told me they’d try out different chat-up lines before going out – not an image I really wanted TBH.… Read the rest

Amazon is building an AI-powered ‘conversational experience’ for search

https://www.theverge.com/2023/5/15/23724357/amazon-ai-powered-conversational-experience-search It’s more than the fact he knows everything there is to know about the genre. It’s the whole experience of the shop. It feels dusty, a little cramped, maybe a little darker than you’d like. A secret place just for those of us in the know. And then there’s… Read the rest

Can artificial intelligence deliver real learning at business school?

https://www.ft.com/content/34de1ae6-fdde-43e3-a39a-50e30b8b97a1 It was never going to be sex, drugs and rock ‘n roll. That’s undergrad… or so I was led to believe when I took my loans out.No, this is business. Serious. Investment. Lessons lack a little humanity perhaps 🙂 but you can’t fault the depth and up-to-date quality of… Read the rest

Campaign Best Places to Work 2023: 100 companies ranked

https://www.campaignlive.co.uk/article/campaign-best-places-work-2023-100-companies-ranked/1822652 “You’re lucky to be here”. That’s what greeted me on my first day. The implications were clear: not just that a it was tough to get though the door but also that a year or so here would look good on my CV. Like the other bright and shiny… Read the rest

Amazon’s working on a secret new home robot that could be more like Rosie

https://www.theverge.com/2023/5/12/23721400/amazon-astro-smarter-home-robot-ai Biased, clearly. Always takes her side. It can be a simple “discussion” about my homework or what I’m eating or a full-on row about what time I’m getting in. I mean, how old does she think I am? She knows she can’t win and so she pulls in reinforcements.… Read the rest

Musicians Are Already Using AI More Often Than We Think

https://pitchfork.com/thepitch/musicians-are-already-using-ai-more-often-than-we-think/ It had to happen, I suppose. Sooner or later, every band breaks up. Usually acrimoniously. We never had a garage like American kids but we had our rehearsals in front rooms and church halls. There’s an origin story: our version of the garden fete at St Peter’s Church. You… Read the rest