Author: What if..?

Dispatch from an Advertising Future #44

https://www.campaignlive.co.uk/article/adrian-holmes-partners-industry-veterans-launch-londons-oldest-agency/1673225 We put the band back together. In our industry, players move. Variety may be the spice of life but sometimes people just want the original lineup, the gig they remember. Here at Reunion (™) we make that gig happen. Our brands want the lineup they remember, the one that… Read the rest

Dispatch from an advertising future #43

https://voicebot.ai/2020/01/28/facebook-makes-new-99-99-ai-navigation-model-open-source/ The playlist filled the room as soon as the new soundbar found the network. The music swept around the room creating the sort of soundstage Alex’s father had needed endless speakers and wires to create. And he’d had to get up to ‘change the disc’. She smiled and said… Read the rest

Dispatch from an advertising future #42

https://www.thedrum.com/news/2020/01/27/ee-marries-high-fashion-and-hi-tech-bafta-showpiecehttps://www.campaignlive.co.uk/article/chelsea-fc-unveils-three-next-shirt-sponsor/1671909 The team ran onto the pitch: home team in white; away in green. He raised his phone in salute as the crowd got to its feet. The kit lit up with travel brands’ logos and the offer ad swept across the players as they stood for the anthems.… Read the rest

Dispatch from an advertising future #41

https://www.bloomberg.com/news/articles/2020-01-18/amazon-plans-terminals-which-allow-payments-by-wave-of-hand-dj She paid and took their coffees. It always felt religious. A laying on of hands, she thought. She was prevaricating. A deep breath and she turned from the counter. This was no big deal. Look he was smiling. She smiled back. That sent the right signals. She was cool,… Read the rest

Dispatch from an advertising future #39

https://www.adweek.com/digital/why-ces-has-become-a-must-do-for-marketers-and-agencies/ Memo to all staff. This was a very disappointing CES. We failed to win any of the major Advertising Awards and were too slow with Technsponsive Advertising (™). Our tech-centric entries showcased technologies brilliantly (and sometimes even worked for our brands). To fail to be recognised for that focus… Read the rest

Dispatch from an advertising future #38

https://www.thedrum.com/news/2019/12/10/maurice-saatchi-leads-director-exodus-mc-saatchi-amid-financial-turmoil The industry woke to news that Roy Batty has ‘retired’ from Eliza, the agency he co-founded. Eliza has been in the news as clients and the authorities sought to unpick its complex billing arrangements and the opaque financial instruments that made it so influential. Eliza was the first agency… Read the rest

Dispatch from an advertising future #37

https://www.technologyreview.com/s/614863/why-kids-dont-trust-alexa/ Dear Parent Voice teaching assistants have been in our classrooms for some time, helping your children with maths, history and the new gamified PE. I think you’ll agree these extra classroom resources have benefited your children as well as our budget. As children encounter Voice outside school: while travelling,… Read the rest