What if..? – Page 135 – The Speculation Studio

Dispatch from an advertising future #34

May 23, 2020 by What if..?

https://www.technologyreview.com/2019/11/15/238341/privacy-pew-research-data-collection-big-tech-facebook-google-apple/ She’d stayed longer than planned. It was dark. She could wait until someone was heading her way but why couldn’t she walk her own streets alone? She could call a driverless but it was a nice evening. She made her excuses and as the cold air hit her, she… Read the rest

Dispatch from an advertising future #32

May 23, 2020 by What if..?

Google accused of spying with new tool that flags large employee meetings Our teams are creating value; in meetings but also outside meeting rooms. So today we can unveil Put-The-Eye-In-Team (™). Now you’ll no longer have to think about sharing your ideas. Put-The-Eye-In-Team (™) will do it for you. Bump… Read the rest

Dispatch from an advertising future #30

May 23, 2020 by What if..?

Taxi-Top Startup Firefly Can Now Target Ads Based on Weather It hadn’t been a good day. His StressBit was pulsing yellow as his StressPods moved from ambient to the StressPlaylist the company had loaded after his last appraisal. If he could get to white, he could switch it back to… Read the rest

Dispatch from an advertising future #29

May 23, 2020 by What if..?

The transhumanists who are ‘upgrading’ their bodies I hate them, parents. Hippies. Paranoid hippies. “We want you to have your privacy, your freedom. Your body’s perfect. It doesn’t need anything adding. You don’t need upgrading” They don’t understand what it’s like. I’m a laughing stock. Worse, I’m shunned. Worse still,… Read the rest

Dispatch from an advertising future #28

May 23, 2020 by What if..?

OzoneAI wants companies to pay you for your data, upending the ad model When you’re a Dot you’re a Dot all the way. As a Dot you had Friends, Your data was pooled which meant it was more networked, more valuable. The Dots could sell at a higher premium than… Read the rest

Dispatch from an advertising future #27

May 23, 2020 by What if..?

The top 5 creative brand ideas you need to know about right now AdTech Age’s algorithms of the week: At Number Five: Emotion Trader. Trade your emotional data faster than ever. At Four we have OnPurpose. Spot that new cause and buy in early. Three is FaceFace’s new MoodMatcher. It’s… Read the rest

Dispatch from an advertising future #26

May 23, 2020 by What if..?

Wonder how long before that Pret 'menu exploration' board becomes an self service ordering panel? pic.twitter.com/hEOpjrftpx— Liam Brennan (@LCBrennan) September 28, 2019 She ducked into the coffee shop to wait for the self-drive. She placed her panel on the screen and the screen came to life: “Chris, hi. Your… Read the rest

Dispatch from an advertising future #25

May 23, 2020 by What if..?

Facebook acquires neural interface startup CTRL-Labs for its mind-reading wristband “I see you’ve got the full package,” the midwife said, securing the tag around the tiny wrist “The monitor’s there.” They stared at the screen. The language readout wouldn’t kick in yet but the emotion feed was already hypnotic —… Read the rest

Dispatch from an advertising future #24

May 23, 2020 by What if..?

Three to launch world’s first live holographic ad to promote 5G It no longer felt weird, walking through someone. When everywhere was crowded with non-humans there wasn’t a choice but to sweep through leaving a drop of Holo-content (TM) on his device to pop up later. The Holo-toll. Passing through… Read the rest

Dispatch from an advertising future #23

May 23, 2020 by What if..?

The Podcast Analytics Conundrum The new VRaudio earbuds were worth the increased subscription. Sounds to the left of me, jokes to the right, podcasts that had been wallpaper were now binaural journeys. And then there were the extra stats. Heart Rate, stress levels, respiration all changing depending on the podcast… Read the rest

Author: What if..?

Dispatch from an advertising future #34

Dispatch from an advertising future #32

Dispatch from an advertising future #30

Dispatch from an advertising future #29

Dispatch from an advertising future #28

Dispatch from an advertising future #27

Dispatch from an advertising future #26

Dispatch from an advertising future #25

Dispatch from an advertising future #24

Dispatch from an advertising future #23

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