OzoneAI wants companies to pay you for your data, upending the ad model When you’re a Dot you’re a Dot all the way. As a Dot you had Friends, Your data was pooled which meant it was more networked, more valuable. The Dots could sell at a higher premium than you could ever manage on … [Read more…]
The top 5 creative brand ideas you need to know about right now AdTech Age’s algorithms of the week: At Number Five: Emotion Trader. Trade your emotional data faster than ever. At Four we have OnPurpose. Spot that new cause and buy in early. Three is FaceFace’s new MoodMatcher. It’s never been faster to buy … [Read more…]
Wonder how long before that Pret 'menu exploration' board becomes an self service ordering panel? pic.twitter.com/hEOpjrftpx — Liam Brennan (@LCBrennan) September 28, 2019 She ducked into the coffee shop to wait for the self-drive. She placed her panel on the screen and the screen came to life: “Chris, hi. Your usual? judging by your stress … [Read more…]
Facebook acquires neural interface startup CTRL-Labs for its mind-reading wristband “I see you’ve got the full package,” the midwife said, securing the tag around the tiny wrist “The monitor’s there.” They stared at the screen. The language readout wouldn’t kick in yet but the emotion feed was already hypnotic — colours and shapes slipping in … [Read more…]
Three to launch world’s first live holographic ad to promote 5G It no longer felt weird, walking through someone. When everywhere was crowded with non-humans there wasn’t a choice but to sweep through leaving a drop of Holo-content (TM) on his device to pop up later. The Holo-toll. Passing through was consent. He pushed through … [Read more…]
The Podcast Analytics Conundrum The new VRaudio earbuds were worth the increased subscription. Sounds to the left of me, jokes to the right, podcasts that had been wallpaper were now binaural journeys. And then there were the extra stats. Heart Rate, stress levels, respiration all changing depending on the podcast episode she was listening to. … [Read more…]
Old El Paso uses conversations to power restaurant He’d not made a ‘contribution’ for 15 minutes. The ‘teamometer’ was moving into the orange zone. Power was ebbing away and he needed to “top up for the team” (™). Nodding or noting weren’t enough. He needed a “zig-zag contribution”. They sent the teamometer soaring as the … [Read more…]
Interactivity makes DOOH far more effective There was something not quite right. She stopped. In the middle of the street. Her wearable and hearable were still signalling. The pavement, walls and windows were still signalling, a wash of messages that semiotically vibrated in tune with her footsteps and social profile. But amid all the signals … [Read more…]
Brand ads on YouTube appear alongside fake cancer cures You know what content gets the views. You need to be where the public are… but you have your brand to think of. Don’t worry. With Highground (TM) we’ll make sure your ad still appears against the most popular content: truthful or ‘fake’. We care about … [Read more…]
Sorrell posits post-Brexit UK as home for Google The sky above New Dover was the colour of television, tuned to a dead channel. Its server farms, the “blue birds”, rose over the channel, along the white cliffs. Stuff flowed through the port as never before, at the speed of light; the only barriers the latency … [Read more…]