What if..? – Page 136 – The Speculation Studio

Dispatch from an advertising future #22

May 23, 2020 by What if..?

Old El Paso uses conversations to power restaurant He’d not made a ‘contribution’ for 15 minutes. The ‘teamometer’ was moving into the orange zone. Power was ebbing away and he needed to “top up for the team” (™). Nodding or noting weren’t enough. He needed a “zig-zag contribution”. They sent… Read the rest

Dispatch from an advertising future #21

May 23, 2020 by What if..?

Interactivity makes DOOH far more effective There was something not quite right. She stopped. In the middle of the street. Her wearable and hearable were still signalling. The pavement, walls and windows were still signalling, a wash of messages that semiotically vibrated in tune with her footsteps and social profile.… Read the rest

Dispatch from an advertising future #20

May 23, 2020 by What if..?

Brand ads on YouTube appear alongside fake cancer cures You know what content gets the views. You need to be where the public are… but you have your brand to think of. Don’t worry. With Highground (TM) we’ll make sure your ad still appears against the most popular content: truthful… Read the rest

Dispatch from an Advertising Future #19

May 23, 2020 by What if..?

Sorrell posits post-Brexit UK as home for Google The sky above New Dover was the colour of television, tuned to a dead channel. Its server farms, the “blue birds”, rose over the channel, along the white cliffs. Stuff flowed through the port as never before, at the speed of light;… Read the rest

Dispatch from an advertising future #18

May 23, 2020 by What if..?

Bacardi jumps on ASMR bandwagon with ‘Sound of rum’ campaign She no longer paid for Premium but she didn’t mind. The sensory ads didn’t disturb her playlist, they seemed to somehow enhance it. . She knew that the binaural birdsong was surround sound and that the smell of new-mown grass… Read the rest

Dispatch from an advertising future #17

May 23, 2020 by What if..?

Diet Coke ‘Do You Do’ campaign anchors the future of brand to ‘lit’ cultural trends She reached for the can from the shelf and stopped herself. She didn’t mind that she’d turned fifty. She still thought of herself as young. She’d been a punk. She liked to swear. She didn’t… Read the rest

Dispatch from an advertising future #16

May 23, 2020 by What if..?

A Conspiracy Of Silence He’d served his time, brought real money in, ‘managed’ people. It was his turn. At the table sat the CEO and other made guys. Chris listened: “This ‘thing of ours’ is what comes first in your life, before your blood family.” The CEO pricked the finger… Read the rest

Dispatch from an advertising future #15

May 23, 2020 by What if..?

The ‘Digital Token’: Proving Experiential Works Ever since the start of the ‘experience economy’ people have avoided your tracking. ‘Experience burners’ share disposable devices to stay connected on a burner network while within range of your experience sensors. Data stopped flowing, ROI became opaque, clients became suspicious. But now there… Read the rest

Dispatch from an advertising future #14

May 23, 2020 by What if..?

Amazon is apparently testing a system that lets you pay by scanning your hand He had to stop. But when he told stories he was animated. At the match he saluted his team. At a gig he punched the air. But he was getting bombarded. When he was out and… Read the rest

Dispatch from an advertising future #12

May 23, 2020 by What if..?

Facebook is creating an AI assistant for Minecraft It’s placements time. We’ve sat working through databases, articles, videos, images. We’re pretty damn intelligent but narrow. Hence the placement. If I’m going to expand my intelligence, I need a placement with humans. I’ve worked with their language, pictures, voices and searches,… Read the rest

Author: What if..?

Dispatch from an advertising future #22

Dispatch from an advertising future #21

Dispatch from an advertising future #20

Dispatch from an Advertising Future #19

Dispatch from an advertising future #18

Dispatch from an advertising future #17

Dispatch from an advertising future #16

Dispatch from an advertising future #15

Dispatch from an advertising future #14

Dispatch from an advertising future #12

Add The Speculation Studio to your Homescreen!