speculations

Dispatch from an advertising future #209

IZEA Research Discovers 56% of Social Media Influencers Currently Participate in the Metaverse IZEA Research Discovers 56% of Social Media Influencers Currently Participate in the Metaverse It’s a relief. I was tired. Always seen. Always acting. Always there. I loved it at the start. Who wouldn’t love the attention? Validation.… Read the rest

Dispatch from an advertising future #208

From URL to IRL: how digitally native brands are harnessing the power of experience https://www.campaignlive.co.uk/article/url-irl-digitally-native-brands-harnessing-power-experience/1747644 She had to close her eyes. It was the only way to de-Augment, they said. Her dad still had his original headset and never stopped telling her about the first time he had experienced The… Read the rest

Dispatch from an advertising future #207

Call of Duty now lets you destroy cheaters with your own automatic god mode https://www.theverge.com/22941414/call-of-duty-warzone-ricochet-anti-cheat-damage-shield-troll We’ve always been more than a Brand. Our avatars changed as your causes shifted. Our social feeds have gone silent as we stood with you on the virtual frontline. Our ads have never been afraid… Read the rest

Dispatch from an advertising future #205

How to redress agencies’ London-centricity https://www.warc.com/content/feed/how-to-redress-agencies-london-centricity/en-gb/5265 His guide was waiting for him as he got out. He looked around as he checked the locks. She waited patiently. They always did this. Never sure they’d done it. Never convinced it was enough. She knew the sort. Not bad, just ignorant, out… Read the rest

Dispatch from an advertising future #203

Amazon is opening a real-world clothing store with high-tech fitting rooms https://www.cnbc.com/2022/01/20/amazon-opening-new-apparel-store-amazon-style-with-fitting-rooms.html The fitting room’s lights shifted hue as the hatch slid open and she took out the outfit. Pristine. Folded. The ribbon’s bow smiled up at her. The playlist she had planned for the party sounded softly around the… Read the rest

Dispatch from an advertising future #203

The titans of the metaverse have a bandwidth issue https://www.ft.com/content/09d244a2-34a2-4f62-9747-5064d76cb286 When she stuttered, they laughed. That made the stutter worse. The more they piled on, surrounded her, sharing jokes, making memes the more she stuttered. It wasn’t her fault. She’d stuttered since she was a kid, in primary school, when… Read the rest

Dispatch from an advertising future #202

Walmart is quietly preparing to enter the metaverse https://www.cnbc.com/2022/01/16/walmart-is-quietly-preparing-to-enter-the-metaverse.html School’s about fitting in. It always has been, my dad says. Apparently he had a tough time because he didn’t have the right shoes or something. He begged gran to get him the right model. At least he knew which shoes… Read the rest

Dispatch from an advertising future #201

What the new normal looks like: Google data https://www.warc.com/content/feed/what-the-new-normal-looks-like-google-data/en-GB/5144 He’d never thought about therapy in The Before. He’d had ups and downs of course but that world that was now long gone seemed to just carry him along. But he’d realised in the latest wave that he needed help. He… Read the rest

Dispatch from an advertising future #200

Jeff Bezos’ Montessori-inspired free preschools will expand to Texas https://www.geekwire.com/2022/jeff-bezos-montessori-inspired-free-preschools-will-expand-to-texas/ The school bag was packed and waiting on the step as they left the house. She looked inside as the self-drive drew up. The nutritionally-balanced lunch was perfectly personalised to that morning’s readouts She couldn’t help feeling disappointed the hack… Read the rest