Call of Duty now lets you destroy cheaters with your own automatic god mode https://www.theverge.com/22941414/call-of-duty-warzone-ricochet-anti-cheat-damage-shield-troll We’ve always been more than a Brand. Our avatars changed as your causes shifted. Our social feeds have gone silent as we stood with you on the virtual frontline. Our ads have never been afraid to stand for what you … [Read more…]
Every Super Bowl 56 Ad in Under 2 Minutes https://www.adweek.com/brand-marketing/every-super-bowl-56-ad-in-under-2-minutes/ Can I get indigestion? It feels like it. I’ve got huge appetite, that’s why I got this job. Keep loading me up and I’ll keep going. Working my way through whatever you give me. The more the merrier. It fuels my creativity or at least … [Read more…]
How to redress agencies’ London-centricity https://www.warc.com/content/feed/how-to-redress-agencies-london-centricity/en-gb/5265 His guide was waiting for him as he got out. He looked around as he checked the locks. She waited patiently. They always did this. Never sure they’d done it. Never convinced it was enough. She knew the sort. Not bad, just ignorant, out of his depth because he … [Read more…]
Amazon is opening a real-world clothing store with high-tech fitting rooms https://www.cnbc.com/2022/01/20/amazon-opening-new-apparel-store-amazon-style-with-fitting-rooms.html The fitting room’s lights shifted hue as the hatch slid open and she took out the outfit. Pristine. Folded. The ribbon’s bow smiled up at her. The playlist she had planned for the party sounded softly around the space. Not background, just environment. … [Read more…]
The titans of the metaverse have a bandwidth issue https://www.ft.com/content/09d244a2-34a2-4f62-9747-5064d76cb286 When she stuttered, they laughed. That made the stutter worse. The more they piled on, surrounded her, sharing jokes, making memes the more she stuttered. It wasn’t her fault. She’d stuttered since she was a kid, in primary school, when she’d been playing with the … [Read more…]
Walmart is quietly preparing to enter the metaverse https://www.cnbc.com/2022/01/16/walmart-is-quietly-preparing-to-enter-the-metaverse.html School’s about fitting in. It always has been, my dad says. Apparently he had a tough time because he didn’t have the right shoes or something. He begged gran to get him the right model. At least he knew which shoes he needed. If all the … [Read more…]
What the new normal looks like: Google data https://www.warc.com/content/feed/what-the-new-normal-looks-like-google-data/en-GB/5144 He’d never thought about therapy in The Before. He’d had ups and downs of course but that world that was now long gone seemed to just carry him along. But he’d realised in the latest wave that he needed help. He remembered, as he sat in … [Read more…]
Jeff Bezos’ Montessori-inspired free preschools will expand to Texas https://www.geekwire.com/2022/jeff-bezos-montessori-inspired-free-preschools-will-expand-to-texas/ The school bag was packed and waiting on the step as they left the house. She looked inside as the self-drive drew up. The nutritionally-balanced lunch was perfectly personalised to that morning’s readouts She couldn’t help feeling disappointed the hack hadn’t worked. Still low sugar. … [Read more…]
https://www.warc.com/content/feed/sky-glass-looks-to-seize-connected-tv-in-one-package/en-gb/3753 Sky Glass looks to seize connected TV in one package He called himself The Gardner. His avatar was an illustration from an Oscar Wilde story where The (formerly) Selfish Giant took an axe to the walls around his garden, allowing the children to play. The Gardner hacked walls. He looked at the gleaming pane … [Read more…]
198: 8th October 2021 https://www.scientificamerican.com/article/a-blank-wall-can-show-how-many-people-are-in-a-room-and-what-theyre-doing/ A Blank Wall Can Show How Many People Are in a Room and What They’re Doing As she entered the shopping centre it was like a different world. The temperature was just right, the music just so, the New Normal routes optimised just for her, but it was the lighting … [Read more…]