speculations

Dispatch from an advertising future #199

https://www.warc.com/content/feed/sky-glass-looks-to-seize-connected-tv-in-one-package/en-gb/3753 Sky Glass looks to seize connected TV in one package He called himself The Gardner. His avatar was an illustration from an Oscar Wilde story where The (formerly) Selfish Giant took an axe to the walls around his garden, allowing the children to play. The Gardner hacked walls. He… Read the rest

Dispatch from an advertising future #198

198: 8th October 2021 https://www.scientificamerican.com/article/a-blank-wall-can-show-how-many-people-are-in-a-room-and-what-theyre-doing/ A Blank Wall Can Show How Many People Are in a Room and What They’re Doing As she entered the shopping centre it was like a different world. The temperature was just right, the music just so, the New Normal routes optimised just for her,… Read the rest

Dispatch from an advertising future #197

https://www.vice.com/en/article/93ypp8/leaked-documents-amazon-astro-surveillance-robot-tracking Leaked Documents Show How Amazon’s Astro Robot Tracks Everything You Do I’m sorry to disturb you, but, it is my job after all. I’m here to “provide peace of mind”, your sentry in the home, making sure there are no intruders, nothing to disturb you and your family. On… Read the rest

Dispatch from an advertising future #195

https://adage.com/article/digital-marketing-ad-tech-news/roblox-adds-listening-parties-musicians/2368076 Roblox adds listening parties, extending the reach musicians can have on its platform It’s around here somewhere. It’s gotta be. I know it doesn’t look like the sort of place but this is definitely it. This was the address I got. It’s exactly where they’d play. You can keep… Read the rest

Dispatch from an advertising future #194

https://www.techradar.com/news/future-iphone-health-tracking-could-detect-depression-anxiety-and-cognitive-decline Future iPhone health tracking could detect depression, anxiety, and cognitive decline I’m trying to work. Sorry, I need to get this done. Of course I care and I’ll do something about it but… I need to focus on this. Just give me a few more minutes to send this… Read the rest

Dispatch from an advertising future #193

https://digiday.com/marketing/why-companies-are-using-virtual-concerts-to-introduce-their-users-to-the-metaverse/ Why companies are using virtual concerts to introduce their users to the metaverse The company picnic was always a highlight… that’s what the newsletter said. Part team-building exercise; part CSR, part Instagrammable moments set-up, this year’s event would be special, we are told. After the years of Zoom events,… Read the rest

Dispatch from an advertising future #192

https://www.engadget.com/apple-music-dynamic-head-tracking-155139219.html Dynamic head tracking is now available in Apple Music Their eyes darted around. From side to side: watching for obstructions or taking in the view, the traffic, that passer by, that pigeon. Some had it down to a fine art. Peripheral vision became a new skill. But they all… Read the rest

Dispatch from an advertising future #191

https://digiday.com/marketing/sliding-door-moments-how-will-hybrid-working-trend-affect-office-romances/ ‘Sliding door moments’: How will hybrid working trend affect office romances? How did I meet your mother? It was during The Fourth Great Lockdown. It was all new then. In The Before people had travelled to buildings to work but then the First Great Pandemic hit and everything changed.… Read the rest

Dispatch from an advertising future #190

https://www.allkpop.com/article/2021/09/social-media-influencer-model-created-from-artificial-intelligence-lands-100-sponsorships Social media influencer/model created from artificial intelligence lands 100 sponsorships I love her. I mean who wouldn’t? “Influencer” doesn’t even cover it. She’s everything I want to be. I’m new to all this but she’s the model. You only have to look. Everything just, you know… right. That real… Read the rest