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speculations

Dispatch from an advertising future #217

April 4, 2022 by What if..?

Google Docs will start nudging some users to write less dumbly https://www.theverge.com/2022/4/1/23005972/google-docs-assisting-writing-active-voice-concise-inclusive-language-inappropriate-words Yes, nice introduction now. That image I suggested works well for the reader we agreed on, don’t you think? Good narrative flow. Much more pace than last time, I’ve hardly had to change anything this time. Good metaphor here. It should work very … [Read more…]

Posted in: speculations Tagged: artificial intelligence, copywriting, purpose

Dispatch from an advertising future #216

April 1, 2022 by What if..?

Musicians turn to NFTs in hunt for fresh profits https://www.ft.com/content/de3de04f-2675-4d17-bcc9-20bec74bf567 He asked for it back. I mean, seriously, he wants it back! What the…? I mean, a mix tape is a sacred thing. Personal. Intimate. I remember when he gave it to me and I played it for the first time. The tracks were… perfect, … [Read more…]

Posted in: speculations Tagged: music, NFTs

Dispatch from an advertising future #215

March 31, 2022 by What if..?

Google is using AI to better detect searches from people in crisis https://www.theverge.com/2022/3/30/23001468/google-search-ai-mum-personal-crisis-information I remember when we started recruiting online. We were laughably amateur. Of course They thought we were being so clever – spotting relevant words and conversations. Getting in there, engaging, talking and… recruiting. But it was so blunt. We had to wait … [Read more…]

Posted in: speculations Tagged: artificial intelligence, politics, talent

Dispatch from an advertising future #214

March 30, 2022 by What if..?

Dyson’s bizarre new headphones have a built-in air purifier https://www.theverge.com/2022/3/30/23000577/dyson-zone-noise-cancellation-headphones-built-in-air-purifier They were supposed to be by the front door. He always left them there. It was a reflex to reach for them as he left and to dump them there when he got back. His wife’s were there and the kids’ ones too – cute … [Read more…]

Posted in: speculations Tagged: adblocking, wearables

Dispatch from an advertising future #213

March 29, 2022 by What if..?

Nike built a kids’ world in the metaverse for Air Max Day https://adage.com/article/creativity-news/nike-built-kids-world-metaverse-air-max-day/2408821 I suppose we’re lucky in my school. My mate’s school sponsor is some food company. You should see what they have to do. I mean lessons were bad enough when you only ever do stuff about whatever the sponsor’s into at the … [Read more…]

Posted in: speculations Tagged: education, metaverse

Dispatch from an advertising future #212

March 28, 2022 by What if..?

Can Controlling Vehicles Make Streets Safer and More Climate Friendly? https://www.nytimes.com/2022/03/28/world/europe/geofencing-sweden.html The car whirred seamlessly. The perfect distance from the vehicle in front. The most appropriate speed. Everything was correct. In its place. Under control. The temperature was Goldilocks (™), the music SpotOn (™). He sat back and watched the city proceeding at the correct … [Read more…]

Posted in: speculations Tagged: OOH, self-driving cars

Dispatch from an advertising future #211

March 17, 2022 by What if..?

Mark Zuckerberg confirms NFTs are coming to Instagram https://www.engadget.com/mark-zuckerberg-confirms-nf-ts-are-coming-to-instagram-204435805.html She always loved this day. Every year. No-one else knew it was special. Just her and her phone. That alert. Her senses were flooded. On this day… There was never anything great, no award winners, but each was special. That day. Her pictures. Her friends’ pictures. … [Read more…]

Posted in: speculations Tagged: family, imaging, metaverse, NFTs

Dispatch from an advertising future #210

February 28, 2022 by What if..?

‘I’m old, not an idiot’: the elderly are ill-served online https://www.ft.com/content/cdf03d65-5045-4c3a-8384-cae176cda2fb He’d been a hacker back in the day. When it meant something. He’d worn the label as a badge of honour. He’d read The Mentor’s Hacker Manifesto and tried to read McKenzie Wark’s too. He’d been Anonymous and answered the Ukrainian call to arms. … [Read more…]

Posted in: speculations Tagged: accessibility, DEI, hacking

Dispatch from an advertising future #209

February 25, 2022 by What if..?

IZEA Research Discovers 56% of Social Media Influencers Currently Participate in the Metaverse It’s a relief. I was tired. Always seen. Always acting. Always there. I loved it at the start. Who wouldn’t love the attention? Validation. And the money of course. Once they came calling… well that gives you energy but only for so … [Read more…]

Posted in: speculations Tagged: artificial intelligence, influencer, metaverse

Dispatch from an advertising future #208

February 24, 2022 by What if..?

From URL to IRL: how digitally native brands are harnessing the power of experience https://www.campaignlive.co.uk/article/url-irl-digitally-native-brands-harnessing-power-experience/1747644 She had to close her eyes. It was the only way to de-Augment, they said. Her dad still had his original headset and never stopped telling her about the first time he had experienced The Space. He sounded like Timothy … [Read more…]

Posted in: speculations Tagged: experiential, metaverse, virtual reality
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