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speculations

Dispatch from an advertising future #187

September 7, 2021 by What if..?

https://www.campaignlive.co.uk/article/key-ad-trends-driving-in-car-commerce-boom/1726545 The key ad trends driving the in-car commerce boom Today, he wasn’t bothered. The nudge points would have been nice to have, they always were. This week’s ‘partner’ seemed to have a great offer on but, no, he needed to put his foot down. The display said he was going faster than 80% of … [Read more…]

Posted in: speculations Tagged: automotive, future of work, nudge, smart cities

Dispatch from an advertising future #185

September 3, 2021 by What if..?

https://www.ft.com/content/92b5a390-f03a-450c-96b1-dd989b1bdada The start-ups trying to kill the password I keep being kicked out. Logged out, again. My dad tells me there used to be things called ‘passwords’ that you remembered and typed in once and there you were, in. Apparently then it was biometrics. That would be great. I don’t care about how secure they … [Read more…]

Posted in: speculations Tagged: identity, security

Dispatch from an advertising future #184

September 1, 2021 by What if..?

https://petapixel.com/2021/08/30/googles-new-ai-photo-upscaling-tech-is-jaw-dropping/ Google’s New AI Photo Upscaling Tech is Jaw-Dropping It was just a doodle really. I dashed it off in a moment. Just a start. It wasn’t finished, polished, ready even. It was more of a note, a quick snapshot when it occurred to me. Barely an idea, a half-insight. Not ready. This was how … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, strategy

Dispatch from an advertising future #183

August 31, 2021 by What if..?

https://interestingengineering.com/advertising-company-wants-deepfake-clones-of-your-face An Advertising Company Wants to Make Deepfake Clones of Your Face They look down on us as though we’re sinning. Maybe it’s a hangover from that: “my body’s a temple” thing. We should “save” ourselves for… well what? It’s my body after all. What I choose to do with it is my business. If … [Read more…]

Posted in: speculations Tagged: artificial intelligence, deepfakes

Dispatch from an advertising future #182

August 27, 2021 by What if..?

https://www.theverge.com/2021/8/26/22642017/snapchat-scan-feature-ar-camera-visual-search Snapchat’s new AR features can identify the world around you I used to wander. Even if I was on my way somewhere, I’d just let myself drift, taking in the world, letting things come and go, noticing or not noticing. A myriad of stuff: natural and not; human and unhuman. The panoply of different … [Read more…]

Posted in: speculations, Uncategorized Tagged: augmented reality

Dispatch from an advertising future #181

August 26, 2021 by What if..?

https://www.engadget.com/ten-federal-agencies-expanding-facial-recognition-070044629.html Ten federal agencies are expanding their use of facial recognition This Government is committed to arts and culture as well as managing the public purse. We know you – our creative sector – are aware of those sometimes competing demands. For many years you have completed evaluations and submitted data to show the effects … [Read more…]

Posted in: speculations Tagged: creativity, facial recognition

Dispatch from an advertising future #180

August 25, 2021 by What if..?

https://www.campaignlive.co.uk/article/merkle-launches-uk-tech-consulting-practice/1725478 Merkle launches UK tech consulting practice We are delighted to announce a new consulting practice and a new member of our team. We pride ourselves on the depths of our technological expertise and our data practice has been at the forefront of our offer for a number of years. We are keenly aware however … [Read more…]

Posted in: speculations Tagged: agencies, agency roles, artificial intelligence, future of work

Dispatch from an advertising future #179

August 24, 2021 by What if..?

https://www.theverge.com/2021/8/24/22639081/tiktok-effects-house-studio-private-beta-launch TikTok follows Snap and Facebook by testing new augmented reality developer tools You’ve got to see it! It’s amazing. I mean it’s so cool. It’s hypnotic. Mesmerising. I could look at it for hours. I have. I’ve told all my friends. I mean you have to when there’s something this new, this amazing. I … [Read more…]

Posted in: speculations Tagged: augmented reality, photography, virtual reality

Dispatch from an advertising future #178

August 23, 2021 by What if..?

https://digiday.com/marketing/this-is-the-equivalent-of-free-beer-confessions-of-a-strategist-on-how-wellness-platitudes-arent-enough-to-curb-burnout/ ‘This is the equivalent of free beer’: Confessions of a strategist on how wellness platitudes aren’t enough to curb burnout It just won’t budge. I’ve tried opening more windows; joining more Slack channels. I’ve tried thinking about my mortgage. I’ve even tried holding my breath. It just won’t move. I’ve got to get it … [Read more…]

Posted in: speculations Tagged: agency roles, future of work, wearables, wellness

Dispatch from an advertising future #177

August 20, 2021 by What if..?

https://www.theverge.com/2021/8/19/22629942/facebook-workrooms-horizon-oculus-vr Inside Facebook’s metaverse for work It was a fairly balanced meeting. Fifty-fifty bods and bots. He chose to send me. I don’t mind. My colleagues and I have a far more useful meeting running at the same time. We call it it ‘parallel processing’. We like that joke. Bot humour. He hoped they wouldn’t … [Read more…]

Posted in: speculations Tagged: agency roles, artificial intelligence, future of work, metaverse, virtual reality
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