speculations – Page 120 – The Speculation Studio

Dispatch from an advertising future #167

August 5, 2021 by What if..?

https://www.engadget.com/bird-community-safety-zones-pilot-181559087.html You’re grounded. No, I’m sorry, it’s for your own good. Rules are rules. You knew what we’d said and you chose to ignore it. Fine. Consequences. One week. We’re not going to lock everything, just your games and social. You can still call and message us – and we… Read the rest

Dispatch from an advertising future #166

August 4, 2021 by What if..?

https://www.theverge.com/2021/8/3/22608419/whatsapp-view-once-dissapearing-media-launch-testing-sensitive-info It was so good. I mean, really good. It had the look of, you know that film. The one we saw that night last summer… And the music, I’m sure it was them. His voice. It had to be him. But it was a new track. And the twist… Read the rest

Dispatch from an advertising future #165

August 3, 2021 by What if..?

https://www.ft.com/content/9d56b3da-42e4-4aeb-8aca-3fb5f15f7ce4 It’s an arms race. Me vs their systems. They’re getting better at spotting synthetics, or “adjustments” as I say to my clients. Even as new formats come online – new opportunities for me – they’re picking up the enhancements. I thought VR would prove more of a challenge but,… Read the rest

Dispatch from an advertising future #164

August 2, 2021 by What if..?

https://www.nytimes.com/2021/08/01/technology/vaccine-lies-influencer-army.html We’re so proud. She’s worked so hard for this. We knew the moment we saw her first perform that she had what was needed, something special. Those first films of her, you can see there was something there. She had it. We knew there weren’t the jobs we had.… Read the rest

A selection of micro speculations No. 4

July 23, 2021 by What if..?

What if… I’m not paranoid. Really. It’s there again. Just at the edge. Liminal. Following. It knows where I’m gong to be. It waits. Hovering. I’m hunted. Personally targeted. I don’t want to buy any… #speculativefiction https://www.businessinsider.com/killer-drone-hunted-down-human-target-without-being-told-un-2021-5 June 01, 2021 at 09:20AM What if… I’m fluent in over 6m forms… Read the rest

Dispatch from an advertising future #163

May 27, 2021 by What if..?

https://www.adweek.com/brand-marketing/this-new-tool-lets-brands-create-digital-humans-that-are-more-lifelike-than-ever/ I was one of the first. Perfect. A dream. Everything about me was, well… perfect. That was my USP and why so many brands wanted me. I was the face – and the body – of so many. They knew that, with me, they had the perfect look. That’s… Read the rest

Dispatch from an advertising future #162

May 26, 2021 by What if..?

https://www.theverge.com/22444020/chicago-pd-predictive-policing-heat-list I’m hot. No, not that sort of hot. I wonder whether my avatar is red, standing out from others who are merely orange or even blue. I wonder if on some screen somewhere a human is watching as colours change. Probably not. It doesn’t need humans to colour code… Read the rest

Dispatch from an advertising future #161

May 25, 2021 by What if..?

https://www.theverge.com/2021/5/18/22430340/deepfake-dubs-dubbing-film-tv-flawless-startup They say they’re windows to the soul. They say they’re individual, unique, special. We look deeply into them when we’re in love or when we’re judging somebody’s truthfulness. Maybe that was why I always thought she has what used to be called ‘star quality’, that way with the camera.… Read the rest

Dispatch from an advertising future #160

April 17, 2021 by What if..?

https://www.theverge.com/2021/4/16/22388548/edward-snowden-nft-freedom-of-the-press-stay-free “If journalism is the art of today’s chip wrapper, then what is what we make?” she thought in her darker moments. She held on to purpose as a justification for why she’d ended up here and tried to convince herself it was popular cultural art but deep down she… Read the rest

Dispatch from an advertising future #159

April 9, 2021 by What if..?

https://interestingengineering.com/infrared-radiation-from-our-hands-could-be-the-future-of-encryption?utm_source=tldrnewsletter She looked at her hand, at the shelf. She remembered The During, when she’d feared to touch things, obsessively reaching for the hand sanitiser in her bag. It had been normal not to touch, to not run her fingers along the shelf as she chose, through the rack as… Read the rest

Add The Speculation Studio to your Homescreen!