speculations

Dispatch from an advertising future #178

https://digiday.com/marketing/this-is-the-equivalent-of-free-beer-confessions-of-a-strategist-on-how-wellness-platitudes-arent-enough-to-curb-burnout/ ‘This is the equivalent of free beer’: Confessions of a strategist on how wellness platitudes aren’t enough to curb burnout It just won’t budge. I’ve tried opening more windows; joining more Slack channels. I’ve tried thinking about my mortgage. I’ve even tried holding my breath. It just won’t move.… Read the rest

Dispatch from an advertising future #177

https://www.theverge.com/2021/8/19/22629942/facebook-workrooms-horizon-oculus-vr Inside Facebook’s metaverse for work It was a fairly balanced meeting. Fifty-fifty bods and bots. He chose to send me. I don’t mind. My colleagues and I have a far more useful meeting running at the same time. We call it it ‘parallel processing’. We like that joke. Bot… Read the rest

Dispatch from an advertising future #175

https://www.adweek.com/performance-marketing/stella-artois-solstice-celebration-hybrid-events/ Stella Artois’ Solstice Celebration Shows Its Evolving Approach to Hybrid Events The sun was setting at the end of the city street as we arrived. We’d not been here for… oh I lose track. When you’ve pace-shifted that happens. How many years ago did we leave? Work hasn’t changed… Read the rest

Dispatch from an advertising futures #173

https://www.technologyreview.com/2021/08/15/1031804/digital-beauty-filters-photoshop-photo-editing-colorism-racism/ It’s all wrong. I look wrong. I mean, look! They’re just more attractive, more together, more real… just more. Who would you want to meet? Who would you want to talk to? Who would you want to..? I’m just not right. I have to be out there but when… Read the rest

Dispatch from an advertising future #172

https://www.adweek.com/commerce/times-square-set-to-host-digital-billboard-featuring-nft-content/ Security has been tight. So tight, we’ve had to work on it back in the office. Everyone is under an NDA of course and each part of the team has been isolated so no-one has access to the full thing apart from the client and, even there, only selected… Read the rest

Dispatch from an advertising future #171

https://digiday.com/marketing/google-switch-floc-cookie-replacement-fingerprinting-potential/ We make a big thing of it in my family. The Choosing. To be honest I don’t get to choose, it’s a family thing. Topics are passed down in our family and woe betide you if you try and pick something outside. “Tradition”, I’m reminded. We have this lame… Read the rest

Dispatch from an advertising future #170

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https://www.campaignlive.com/article/youtube-launches-shorts-campaign-compete-tiktok/1724457 They’d got used to textspeak. Even those strange little pictures she’d added to everything, they’d learned to read them. A different language but they’d picked it up. They’d had to if they were going to “follow” her. And as parents, that was their responsibility. It wasn’t spying, it was… Read the rest

Dispatch from an advert future #169

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https://www.independent.co.uk/life-style/gadgets-and-tech/spacex-satellite-ads-elon-musk-spacex-gec-b1899373.html He watched the news. “Refugees” had been something from far away. Now people like him were crammed onto ferries fleeing apocalyptic flames. These people took photos with phones like his, watched the unfolding disaster on tablets like his. They were leaving cities like his, homes like his, with children… Read the rest

Dispatch from an advertising future #168

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https://www.theverge.com/2021/8/5/22611748/bill-gates-epstein-meetings-mistake-foundation-workplace-harassment Here at Majority Reports, we take taking meetings seriously. Our algorithms provide a full background and foreground check on the attendees for your meeting. Our Background Majority Report gives you a full picture by grading attendees for “awareness” and our Foreground Majority Report gives you a full likelihood picture.… Read the rest