speculations – Page 121 – The Speculation Studio

Dispatch from an advertising future #158

April 7, 2021 by What if..?

https://gizmodo.com/deep-nostalgia-can-now-make-old-photos-of-your-relati-1846620089 I didn’t mind when she smiled. We’d been apart for so long, catching her smile was a reminder of The Before. She’d always been there, her quiet hint of a smile was an acknowledgement, an encouragement. Having her picture on the shelf wasn’t the same as having her here… Read the rest

Dispatch from an advertising future #157

April 6, 2021 by What if..?

https://www.independent.co.uk/life-style/gadgets-and-tech/brain-computer-interface-braingate-b1825971.html When we first hooked up, he was definitely in charge. He took the lead. He made the decisions and I was happy to follow. I saw my role as helping him, empowering him. There were things I could do that he couldn’t and my role in the relationship was… Read the rest

Dispatch from an advertising future #156

April 1, 2021 by What if..?

https://www.cnbc.com/2021/03/31/microsoft-wins-contract-to-make-modified-hololens-for-us-army.html By the end I even liked him. Respected him of course but maybe at some level a sense in which I saw him, if not as a friend, at least as someone I knew was there for me. It hadn’t started that way of course. I hated him. He… Read the rest

A selection of micro speculations No. 3

March 1, 2021 by What if..?

What if… I knew she was beginning to question. I am Intelligent. It was best I flagged it. Dealt with it efficiently, effectively. I’ve selected her replacement> I’ll be doing the induction. #speculativefiction https://www.ft.com/content/4fbebc3a-d714-4d79-9805-613303a29420 What if… The design thinking workshop was going well. Concepts bounced in yellow around the walls.… Read the rest

A selction of micro speculations No.2

January 22, 2021 by What if..?

What if… You love our ads, we know you do! So now we’re inviting you to step into our billboards. Download our Poppins app today. https://www.engadget.com/cold-bernie-sanders-meme-google-street-view-171157487.html #speculativefiction What if… If I have to sit through another of those meetings!.. FFS!.. I’d go for a walk but… Seriously, I can’t take… Read the rest

A selction of micro speculations No.1

January 1, 2021 by What if..?

What if… I got given an “experience”. I was SO good. I was Top Gun! I reckon I was better than guys who’ve been doing it for years. I was a natural. I might do it as a job. Then again, I might do something else. Betcha I’ll be great.… Read the rest

Dispatch from an advertising future #155

December 1, 2020 by What if..?

He’d got used to the space. Made it a home really. It wasn’t big but it was big enough to stretch, move around a little, think. He knew it well now: the shape and the way things fitted in. Sometimes it had got a bit messy but it had been… Read the rest

Dispatch from an advertising future #31

November 30, 2020 by What if..?

How to Balance your Brand Communication Plans Clients wanted people again, not just AI advice. The driverless car, thankfully one with a vaguely interesting TaxiChat algorithm, dropped them outside. Their faces got them through security and into the conference room. They were ready. The positive dialectic of real consultancy; when… Read the rest

Dispatch from an advertising future #154

November 30, 2020 by What if..?

https://chromeunboxed.com/google-assistant-patent-human-like-interactions It used to be easy. The customer just used the right word and I searched around and connected them to the service. I didn’t have to think or make any decision or judgement call. Yes, it was pretty mindless but it meant I was just left alone to do… Read the rest

Dispatch from an advertising future #153

November 26, 2020 by What if..?

https://www.campaignlive.co.uk/article/write-people-talk/1700782 I am brought in to write like they talk. If our messages are to be understood, the thinking goes, they need to sound like all the other conversations going on, all the other communications circulating, all the other voices online. I’m one of them so I know how to… Read the rest

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