speculations

Dispatch from an advertising future #39

https://www.adweek.com/digital/why-ces-has-become-a-must-do-for-marketers-and-agencies/ Memo to all staff. This was a very disappointing CES. We failed to win any of the major Advertising Awards and were too slow with Technsponsive Advertising (™). Our tech-centric entries showcased technologies brilliantly (and sometimes even worked for our brands). To fail to be recognised for that focus… Read the rest

Dispatch from an advertising future #38

https://www.thedrum.com/news/2019/12/10/maurice-saatchi-leads-director-exodus-mc-saatchi-amid-financial-turmoil The industry woke to news that Roy Batty has ‘retired’ from Eliza, the agency he co-founded. Eliza has been in the news as clients and the authorities sought to unpick its complex billing arrangements and the opaque financial instruments that made it so influential. Eliza was the first agency… Read the rest

Dispatch from an advertising future #37

https://www.technologyreview.com/s/614863/why-kids-dont-trust-alexa/ Dear Parent Voice teaching assistants have been in our classrooms for some time, helping your children with maths, history and the new gamified PE. I think you’ll agree these extra classroom resources have benefited your children as well as our budget. As children encounter Voice outside school: while travelling,… Read the rest

Dispatch from an advertising future #34

https://www.technologyreview.com/2019/11/15/238341/privacy-pew-research-data-collection-big-tech-facebook-google-apple/ She’d stayed longer than planned. It was dark. She could wait until someone was heading her way but why couldn’t she walk her own streets alone? She could call a driverless but it was a nice evening. She made her excuses and as the cold air hit her, she… Read the rest