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speculations

Dispatch from an advertising future #38

May 23, 2020 by What if..?

https://www.thedrum.com/news/2019/12/10/maurice-saatchi-leads-director-exodus-mc-saatchi-amid-financial-turmoil The industry woke to news that Roy Batty has ‘retired’ from Eliza, the agency he co-founded. Eliza has been in the news as clients and the authorities sought to unpick its complex billing arrangements and the opaque financial instruments that made it so influential. Eliza was the first agency to use AI to manage … [Read more…]

Posted in: speculations Tagged: agencies, artificial intelligence, machine learning

Dispatch from an advertising future #37

May 23, 2020 by What if..?

https://www.technologyreview.com/s/614863/why-kids-dont-trust-alexa/ Dear Parent Voice teaching assistants have been in our classrooms for some time, helping your children with maths, history and the new gamified PE. I think you’ll agree these extra classroom resources have benefited your children as well as our budget. As children encounter Voice outside school: while travelling, playing and, as our partner … [Read more…]

Posted in: speculations Tagged: Amazon, education, family, voice

Dispatch from an advertising future #36

May 23, 2020 by What if..?

China’s facial recognition rollout reaches into mobile phones, shops and homes Scaremongers had dragged out Orwell; Charlie Brooker and Orientalist tropes but she’d been happy to opt in. It wasn’t just the ease of paying or getting around the Tube. No, it was the small things. She smiled as the newsfeed changed to her favourite … [Read more…]

Posted in: speculations Tagged: artificial intelligence, emotion, retail

Dispatch from an advertising future #35

May 23, 2020 by What if..?

Amnesty International latest to slam surveillance giants Facebook and Google as “incompatible” with human rights The protest had spilled over into the election. The activists had got the passive to act. Candidates who echoed the activists’ demands were sweeping into power. The demands had gone mainstream. Online and offline had blurred as the activists had … [Read more…]

Posted in: speculations Tagged: activism, privacy

Dispatch from an advertising future #34

May 23, 2020 by What if..?

https://www.technologyreview.com/2019/11/15/238341/privacy-pew-research-data-collection-big-tech-facebook-google-apple/ She’d stayed longer than planned. It was dark. She could wait until someone was heading her way but why couldn’t she walk her own streets alone? She could call a driverless but it was a nice evening. She made her excuses and as the cold air hit her, she tapped her earpiece: “OK, WatchMe,” … [Read more…]

Posted in: speculations Tagged: facial recognition, smart cities

Dispatch from an advertising future #32

May 23, 2020 by What if..?

Google accused of spying with new tool that flags large employee meetings Our teams are creating value; in meetings but also outside meeting rooms. So today we can unveil Put-The-Eye-In-Team (™). Now you’ll no longer have to think about sharing your ideas. Put-The-Eye-In-Team (™) will do it for you. Bump into a colleague by the … [Read more…]

Posted in: speculations Tagged: agencies, agency roles, creativity

Dispatch from an advertising future #30

May 23, 2020 by What if..?

Taxi-Top Startup Firefly Can Now Target Ads Based on Weather It hadn’t been a good day. His StressBit was pulsing yellow as his StressPods moved from ambient to the StressPlaylist the company had loaded after his last appraisal. If he could get to white, he could switch it back to The Killers. Perhaps before the … [Read more…]

Posted in: speculations Tagged: OOH, smart cities, wellness

Dispatch from an advertising future #29

May 23, 2020 by What if..?

The transhumanists who are ‘upgrading’ their bodies I hate them, parents. Hippies. Paranoid hippies. “We want you to have your privacy, your freedom. Your body’s perfect. It doesn’t need anything adding. You don’t need upgrading” They don’t understand what it’s like. I’m a laughing stock. Worse, I’m shunned. Worse still, I’m ‘out’. Look, the guys … [Read more…]

Posted in: speculations Tagged: biometrics, family

Dispatch from an advertising future #28

May 23, 2020 by What if..?

OzoneAI wants companies to pay you for your data, upending the ad model When you’re a Dot you’re a Dot all the way. As a Dot you had Friends, Your data was pooled which meant it was more networked, more valuable. The Dots could sell at a higher premium than you could ever manage on … [Read more…]

Posted in: speculations Tagged: data

Dispatch from an advertising future #27

May 23, 2020 by What if..?

The top 5 creative brand ideas you need to know about right now AdTech Age’s algorithms of the week: At Number Five: Emotion Trader. Trade your emotional data faster than ever. At Four we have OnPurpose. Spot that new cause and buy in early. Three is FaceFace’s new MoodMatcher. It’s never been faster to buy … [Read more…]

Posted in: speculations Tagged: agencies, facial recognition, programmatic
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