Wunderman Thompson develops tech to analyze emotional responses to ads

https://www.campaignlive.com/article/wunderman-thompson-develops-tech-analyze-emotional-responses-ads/1837703 The shoot was going well. She knew it and the data showed it. The timetable was still green, the live budget was on track, the themes were still trending so the impact predictions were within the right parameters. It was going well on her terms too. She was getting the look and feel she … [Read more…]