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speculations

How to Make In-Housing Work for Your Company

September 14, 2023 by What if..?
https://www.adweek.com/agencies/how-to-make-in-housing-work-for-your-company/ We completely understand the decision you’ve made. We know the trend. Having the expertise inside the business makes sense. Access to more data, faster response to wider business shifts and those intangible benefits: closer relationships, ties and the sense of the house that we’re all in! We get it.… Read the rest
Posted in: speculations Tagged: agencies, agency roles, artificial intelligence, creativity

Apple’s $60 iCloud Service Is the Future of Apple

September 13, 2023 by What if..?
https://www.wired.com/story/apple-60-dollar-icloud-storage-tier-is-the-future/ When you find out you’re expecting, you’re overwhelmed by worries big and small: how do you feed a baby? Change them? Bath them? What if he grows up to be a fascist or not stand their round in the pub? And then there are the logistical worries: decorating the… Read the rest
Posted in: speculations Tagged: education, family, smart home

Swedish Students Are Going Back to School and Getting Analog Books

September 12, 2023 by What if..?
https://gizmodo.com/swedish-students-head-back-to-school-with-analog-books-1850826621 I hate school. Actually it’s not just school, I hate everything. I hate being the odd one out. Not everyone says something but they all have that look in their eye. A toxic mixture of pity and puzzlement. They know what’s in my bag when I walk into class,… Read the rest
Posted in: speculations Tagged: analog, education, Material things

Let the robot vacuum wars begin: the newest Roombas tackle the competition’s biggest issues

September 11, 2023 by What if..?
https://www.theverge.com/2023/9/11/23864923/irobot-roomba-combo-j9-plus-robot-vacuum-mop-price-features The news that she was “dropping by” tomorrow used to send them into a tailspin: insecurity-driven panic manifesting in a tidying spree and passive-aggressive blaming. She wasn’t a bad person and they did love her. It was just that she was very… particular and had a way of entering… Read the rest
Posted in: speculations Tagged: smart home

Bolt’s AR Snapchat Lens Reimagines Cities With Fewer Cars

September 10, 2023 by What if..?
https://www.adweek.com/brand-marketing/bolts-ar-snapchat-lens-reimagines-cities-with-fewer-cars/ They’d all hoped the glasses had taken off. It would have worked so much better then. The pub and restaurant owners in particular, but even the other shop-keepers had bought into the idea. It wasn’t surprising really. The lockdowns had shocked them to their core and those that had… Read the rest
Posted in: speculations Tagged: augmented reality

5 steps for assembling AI-driven business teams

September 9, 2023 by What if..?
https://techcrunch.com/2023/09/08/5-steps-for-assembling-ai-driven-business-teams/ While some of my friends idolised football stars and some wanted to be “influencers”, I read biographies of the tech bros and dreamt of being an entrepreneur. No, that word didn’t cover it. It’s too dry, old business. I wanted to be a founder, create a start-up. That phrase,… Read the rest
Posted in: speculations Tagged: artificial intelligence, future of work

AI or Martin Sorrell—quiz tests ChatGPT’s ability to speak like the ad exec

September 8, 2023 by What if..?
https://adage.com/article/agency-news/ai-or-martin-sorrell-quiz-tests-chatgpts-ability-speak-ad-exec/2510476 Obviously this conversation isn’t happening. And I’m not saying we should do anything. We’re just speculating, playing with a what if..? Remember that workshop! You have to agree it’s been a massive success. The amount of positive buzz. The media appearances have never been so well received. Looks at… Read the rest
Posted in: speculations Tagged: artificial intelligence, future of work, PR

If You’ve Got a New Car, It’s a Data Privacy Nightmare

September 7, 2023 by What if..?
https://gizmodo.com/mozilla-new-cars-data-privacy-report-1850805416?rev=1693965297260 You’re going to have to talk to him. No you should do it. Well you said he could take it! Alright I did agree to him going out midweek but I didn’t expect this. Yes maybe I am naive but really, he’s a good lad, did you expect this?… Read the rest
Posted in: speculations Tagged: family, privacy, self-driving cars

We need to dislike advertising as much as consumers do

September 6, 2023 by What if..?
https://www.campaignlive.co.uk/article/need-dislike-advertising-consumers/1836096 We have a great time. The other people are great. There’s this guy from some seaside town in the North. So funny. You should hear him arguing with this grandma from Yorkshire. Then there’s this woman from Birmingham. The stories she tells about her kids, funny but sad at… Read the rest
Posted in: speculations Tagged: artificial intelligence, future of work

How one elite university is approaching ChatGPT this school year

September 5, 2023 by What if..?
https://www.technologyreview.com/2023/09/04/1078932/elite-university-chatgpt-this-school-year/ It’s simply not fair. I won’t be able to change their minds but I’m going to try. Of course, I’ve taken a place and so have to abide by their rules. Leave aside the amount of money I’m paying for that place! They have a very old fashioned view… Read the rest
Posted in: speculations Tagged: artificial intelligence, creativity, education
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