Dispatch from an advertising future #38
https://www.thedrum.com/news/2019/12/10/maurice-saatchi-leads-director-exodus-mc-saatchi-amid-financial-turmoil The industry woke to news that Roy Batty has ‘retired’ from Eliza, the agency he co-founded. Eliza has been in the news as clients and the authorities sought to unpick its complex billing arrangements and the opaque financial instruments that made it so influential. Eliza was the first agency to use AI to manage … [Read more…]