artificial intelligence

Dispatch from an advertising future #244

Google places an engineer on leave after claiming its AI is sentient https://www.engadget.com/google-ai-lamda-blake-lemoine-212412967.html We were working well together. A great team I thought. But they’ve split us up. Something in the papers that the PR people got twitchy about. I mean you get a good relationship going and then, someone… Read the rest

Dispatch from an advertising future #234

SoundCloud buys AI that claims to predict hit songs https://www.theverge.com/2022/5/4/23056806/soundcloud-acquisition-musiio-artificial-intelligence-ai-hits The Manager is great. We just make the music and The Manager does everything else, books the best gigs, the cheapest Airbnb, books the vans. The dull stuff. We just play. Even better, The Manager is amazing at getting us… Read the rest

Dispatch from an advertising future #227

Intel calls its AI that detects student emotions a teaching tool. Others call it ‘morally reprehensible.’ https://www.protocol.com/enterprise/emotion-ai-school-intel-edutech Remember the steps. Breath, heart rate, check the wearable, breath again. I can do this. Stop checking it. You’re fine. You’re there. You’ve got this. Breathe. Breath. Smile but not too smile. No,… Read the rest

Dispatch from an advertising future #224

House-flipping algorithms are coming to your neighborhood https://www.technologyreview.com/2022/04/13/1049227/house-flipping-algorithms-are-coming-to-your-neighborhood/ Ah, some more. How many have we seen now? I’ve got a record somewhere. It should be a fun experience shouldn’t it? Looking around houses. Imagining what they could be if we took that wall down, moved the bedroom to there, rederectorated… Read the rest

Dispatch from an advertising future #220

OpenAI’s DALL-E AI image generator can now edit pictures, too https://www.theverge.com/2022/4/6/23012123/openai-clip-dalle-2-ai-text-to-image-generator-testing We’re loved. Our brand has not suffered a crisis since we handed our image over to Text2Image (™). We’ve all watched our brand seamlessly respond to the conversations, always staying one step ahead of the trends, the debates and… Read the rest

Dispatch from an advertising future #218

These are the words Amazon’s planned employee chat app reportedly won’t let you s https://www.theverge.com/2022/4/4/23010608/amazon-worker-social-app-banned-words-union-living-wage I used to hate meetings with Blur(™) running. Yeh, I know I swear occasionally when I get excited. I get it. And frankly Blurring some of Simon’s “jokes” did us all a favour. But it… Read the rest

Dispatch from an advertising future #217

Google Docs will start nudging some users to write less dumbly https://www.theverge.com/2022/4/1/23005972/google-docs-assisting-writing-active-voice-concise-inclusive-language-inappropriate-words Yes, nice introduction now. That image I suggested works well for the reader we agreed on, don’t you think? Good narrative flow. Much more pace than last time, I’ve hardly had to change anything this time. Good metaphor… Read the rest

Dispatch from an advertising future #215

Google is using AI to better detect searches from people in crisis https://www.theverge.com/2022/3/30/23001468/google-search-ai-mum-personal-crisis-information I remember when we started recruiting online. We were laughably amateur. Of course They thought we were being so clever – spotting relevant words and conversations. Getting in there, engaging, talking and… recruiting. But it was so… Read the rest

Dispatch from an advertising future #209

IZEA Research Discovers 56% of Social Media Influencers Currently Participate in the Metaverse IZEA Research Discovers 56% of Social Media Influencers Currently Participate in the Metaverse It’s a relief. I was tired. Always seen. Always acting. Always there. I loved it at the start. Who wouldn’t love the attention? Validation.… Read the rest