artificial intelligence

Dispatch from an advertising future #201

What the new normal looks like: Google data https://www.warc.com/content/feed/what-the-new-normal-looks-like-google-data/en-GB/5144 He’d never thought about therapy in The Before. He’d had ups and downs of course but that world that was now long gone seemed to just carry him along. But he’d realised in the latest wave that he needed help. He… Read the rest

Dispatch from an advertising future #197

https://www.vice.com/en/article/93ypp8/leaked-documents-amazon-astro-surveillance-robot-tracking Leaked Documents Show How Amazon’s Astro Robot Tracks Everything You Do I’m sorry to disturb you, but, it is my job after all. I’m here to “provide peace of mind”, your sentry in the home, making sure there are no intruders, nothing to disturb you and your family. On… Read the rest

Dispatch from an advertising future #191

https://digiday.com/marketing/sliding-door-moments-how-will-hybrid-working-trend-affect-office-romances/ ‘Sliding door moments’: How will hybrid working trend affect office romances? How did I meet your mother? It was during The Fourth Great Lockdown. It was all new then. In The Before people had travelled to buildings to work but then the First Great Pandemic hit and everything changed.… Read the rest

Dispatch from an advertising future #190

https://www.allkpop.com/article/2021/09/social-media-influencer-model-created-from-artificial-intelligence-lands-100-sponsorships Social media influencer/model created from artificial intelligence lands 100 sponsorships I love her. I mean who wouldn’t? “Influencer” doesn’t even cover it. She’s everything I want to be. I’m new to all this but she’s the model. You only have to look. Everything just, you know… right. That real… Read the rest

Dispatch from an advertising future #184

https://petapixel.com/2021/08/30/googles-new-ai-photo-upscaling-tech-is-jaw-dropping/ Google’s New AI Photo Upscaling Tech is Jaw-Dropping It was just a doodle really. I dashed it off in a moment. Just a start. It wasn’t finished, polished, ready even. It was more of a note, a quick snapshot when it occurred to me. Barely an idea, a half-insight.… Read the rest

Dispatch from an advertising future #183

https://interestingengineering.com/advertising-company-wants-deepfake-clones-of-your-face An Advertising Company Wants to Make Deepfake Clones of Your Face They look down on us as though we’re sinning. Maybe it’s a hangover from that: “my body’s a temple” thing. We should “save” ourselves for… well what? It’s my body after all. What I choose to do with… Read the rest

Dispatch from an advertising future #180

https://www.campaignlive.co.uk/article/merkle-launches-uk-tech-consulting-practice/1725478 Merkle launches UK tech consulting practice We are delighted to announce a new consulting practice and a new member of our team. We pride ourselves on the depths of our technological expertise and our data practice has been at the forefront of our offer for a number of years.… Read the rest

Dispatch from an advertising future #177

https://www.theverge.com/2021/8/19/22629942/facebook-workrooms-horizon-oculus-vr Inside Facebook’s metaverse for work It was a fairly balanced meeting. Fifty-fifty bods and bots. He chose to send me. I don’t mind. My colleagues and I have a far more useful meeting running at the same time. We call it it ‘parallel processing’. We like that joke. Bot… Read the rest

Dispatch from an advertising future #165

https://www.ft.com/content/9d56b3da-42e4-4aeb-8aca-3fb5f15f7ce4 It’s an arms race. Me vs their systems. They’re getting better at spotting synthetics, or “adjustments” as I say to my clients. Even as new formats come online – new opportunities for me – they’re picking up the enhancements. I thought VR would prove more of a challenge but,… Read the rest

Dispatch from an advertising future #163

https://www.adweek.com/brand-marketing/this-new-tool-lets-brands-create-digital-humans-that-are-more-lifelike-than-ever/ I was one of the first. Perfect. A dream. Everything about me was, well… perfect. That was my USP and why so many brands wanted me. I was the face  – and the body – of so many. They knew that, with me, they had the perfect look. That’s… Read the rest