The Speculation Studio

creativity

‘These courts seemed bursting with potential for a decisive moment’: David Ingraham’s best phone picture

July 16, 2023 by What if..?

https://www.theguardian.com/lifeandstyle/2023/jul/15/david-ingraham-best-phone-picture-handball-hangout I don’t hold with this generation of AI snappers. No craft. A photographer sees an arrangement of people and light set to appear and gets ready. She’s imag(in)ing in the shadow of Cartier-Bresson’s decisive moment, the perfect coming together. What makes a real photographer? It’s the eye, the ability to see that picture in … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, photography

Google’s AI-assisted note-taking app gets limited launch as NotebookLM

July 13, 2023 by What if..?

https://techcrunch.com/2023/07/12/googles-ai-assisted-note-taking-app-gets-limited-launch-as-notebooklm/ She’d read that Jack Kerouac kept a pocket notebook that shaped the poetry he wrote. He always had it with him. Ready to record a thought, collect an observation he could form into his poetry. Walter Benjamin had been a collector too. His Arcades Project had been written on scraps and cards as he … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, writing

Threads’ First Ad Deal Comes From HULU and Creator Adamn Rose

July 12, 2023 by What if..?

https://adage.com/article/digital-marketing-ad-tech-news/instagram-threads-first-ad-deal-hulus-futurama-adam-rose/2503846 Look, I don’t care. Yes, I’ve read the research on creative effectiveness. I love Orlando Wood’s stuff. Many’s the dinner party conversation and Cannes party fueled by the ideas. And before you ask, yes I’m all in for climbing WARC and Lions’ ladder but, right now, I just want an ad. I want to … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity

Black Mirror season six review – prepare to convulse in horror on the sofa

June 15, 2023 by What if..?

https://www.theguardian.com/tv-and-radio/2023/jun/15/black-mirror-6-review-prepare-to-convulse-in-horror-on-the-sofa-netflix “He didn’t see that one coming!” That was the joke that went around when he left. It had been a good time to be a futurist. Exponential change. New tech. Fast moving cultural movements. He’d never been short of things for his newsletter. There’d always been a conference platform but his bread and butter … [Read more…]

Posted in: speculations Tagged: creativity, future of work

Meta open sources an AI-powered music generator

June 13, 2023 by What if..?

https://techcrunch.com/2023/06/12/meta-open-sources-an-ai-powered-music-generator/ He pressed his nose against the virtual shop window and dreamed. There it was, the axe his hero had used on that album. If he could just get one, he could make it. It was when his hero had plugged that one in – that very one – that was when he’d found his … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, music

Adobe to Sell Generative AI Subscription with Copyright Assurance

June 11, 2023 by What if..?

https://adage.com/article/digital-marketing-ad-tech-news/adobe-sell-generative-ai-subscription-copyright-assurance/2498951 Coffee? Check. Playlist? Check. Screens aligned? Check. He was a little obsessive but that’s what made him good. His work was meticulous, precise, as perfect as his desk setup. He finished his mindfulness exercise, noted the streak number and his resting heart rate and started work. The layers were where he had left them, … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, IP

ChatGPT told Charlie Brooker exactly how not to write a ‘Black Mirror’ episode

June 8, 2023 by What if..?

https://techcrunch.com/2023/06/07/chatgpt-told-charlie-brooker-exactly-how-not-to-write-a-black-mirror-episode/ He’s been speculating for some time. Short short stories. Flash fictions. He writes every day. A few minutes after reading the news of the day. Some stories are better than others. Some are almost imagist/haiku-like word tardises: bigger on the inside. others are just bad jokes, but he always tells himself the point is … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity

WPP teams up with Nvidia to use generative AI in advertising

May 29, 2023 by What if..?

From the FT: “WPP, one of the world’s largest advertising groups, has teamed up with chipmaker Nvidia to use generative artificial intelligence in the production of advertising at scale for its clients.” https://www.ft.com/content/87511db5-a844-425b-9c2f-661ac6c3faa3 When I got the job with The Factory I had visions of call centre desks in lines with rows of nameless and … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, future of work

Letter from the editor on generative AI and the FT

May 28, 2023 by What if..?

https://www.ft.com/content/18337836-7c5f-42bd-a57a-24cdbd06ec51 Our business is based trust. Our relationship with you is based on trust. When you put your trust in us, we deliver. Our business advice, our creative work, our innovative thinking starts and end with that relationship: with trust. We live and work in a world beset with mistrust. Lies, bias, misinformation: undermines that … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, future of work, trust

LinkedIn has a fake commenter problem

May 20, 2023 by What if..?

https://www.ft.com/content/0f358d1d-0d43-4223-b1d3-825f0f50b381 He’d been posting regularly. He had one Big Idea (one he believed in and knew could work) and so he kept on posting. Build momentum, he thought. The idea was all about developing imagination, human creativity. It was process so it had to be him thinking and typing, showing how the idea worked, so … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, future of work, LinkedIn
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