https://www.newyorker.com/science/annals-of-artificial-intelligence/will-ai-become-the-new-mckinsey Look, we’re in a rut. We’re not in crisis, just stuck. I refuse to say “outside of the box” but we need some creative thinking, different thinking, innovation. I’m not talking a brainstorming, blue-sky clichéfest. We need to think about realities but in a different way. We’re not launching a new product but we … [Read more…]
https://www.campaignlive.co.uk/article/coronation-round-up-tescos-pub-pg-tips-anthem-buckingsand-palace-unmemorabilia/1821913 Preparations had been in place for a long time. Every brand had a plan. Ready to run, the messages ready, the stunts secret but set to go. As surely as analog bunting was set to unfurl in strategic locations, the ads were primed. We’d focus grouped the jokes: just the right level of gentle. … [Read more…]
https://www.moreaboutadvertising.com/2023/05/more-signs-of-the-crisis-in-creativity-but-does-anyone-really-want-to-do-something-about-it She’d always been… weird. When she’d played as a kid, her Sylvanian families’ adventures had been, well unconventional. Her teacher had said her projects were “distinctive”. As a teen her social media accounts had fewer followers but those who did find her rarely left. She liked being weird. Different. Creative. Then she went to … [Read more…]
https://the-media-leader.com/hallucination-warning-to-advertisers-over-googles-generative-ai-solution/ He’d decided against a suit. He kept imagining himself in a suit and it didn’t seem right, particularly bearing in mind the nature of the award. He’d considered jeans and a T-shirt, not that that was his normal attire – but thought that was too “techbro”. Then there was the speech. What should he … [Read more…]
https://www.theguardian.com/politics/2023/apr/16/labour-absolutely-right-over-sunak-attack-ads-says-wes-streeting Look, isn’t there a dial somewhere? Alright, I’m old fashioned and I don’t “get it” but just explain it to me in simple terms. Let me explain how it used to be. Some guys came up with an idea for an ad. They made it. They sent it through to us and we approved … [Read more…]
https://www.thedrum.com/insight/2023/03/17/four-top-ad-agencies-share-their-ethical-codes-conduct-generative-ai Move at the speed of… I mean we’re supposed to be the business that keeps up with culture: the art form that addresses the new, pushes the limits. That’s why I do this. It’s the now. The tactical, topical, trending. I’m not made to to work in an industry afraid of speed, taking chances. … [Read more…]
https://restofworld.org/2023/twitter-lax-moderation-rage-baiting They simply won’t do it. I’ve explained that it’s a ploy, a trick but they just say “no!” It’s not like we’ve ever jumped on the purpose bandwagon. We’ve focused our messages on the product not the business and the product’s value not its “values”. We’ve never changed our avatar in “solidarity” or tweeted … [Read more…]
https://techcrunch.com/2023/03/17/glaze-generative-ai-art-style-mimicry-protection/ It’s just sensible. Insurance. My generation has known for a long time that we don’t have any power or rights. We’re precarious. We know it. Brought in on short term contracts – if we get a contract at all. Flexible and freelance, they call it. Those contracts are labyrinthine. Acronym loaded: IP, NDA… BS … [Read more…]
https://www.campaignlive.co.uk/article/campaign-female-frontier-awards-2023-winners-revealed/1815428 I thought we were getting past this. We shouldn’t really need them in this day and age. The very fact that there are these awards says something about the state of the industry. They suggest that we are different, need different recognition, need highlighting. Of course we win the “main” awards. A lot of … [Read more…]
https://www.engadget.com/alphago-pushed-human-go-players-to-become-more-creative-231703950.html They’re not easy to manage, sorry “work with”. We’re supposed to be working with them – combining our different skills, complementing each other. When the panic of the AI bubble in 2023 calmed down and we all realised AI was here to stay, the new wisdom was that the best way forward was to … [Read more…]