family

Dispatch from an advertising future #98

https://www.warc.com/newsandopinion/news/drop-in-city-centre-footfall-is-local-areas-gain/44063 The city felt less like a zombie movie and more like a nature documentary. The soundscape had changed: you could hear birds and your foot fall on the pavements. There was a new pace: families strolled; flaneurs meandered aimlessly. The landscape was still: no scrolling images on bus shelters… Read the rest

Dispatch from an advertising future #93

https://www.warc.com/newsandopinion/news/food-ads-should-tap-feelings-of-nostalgia-and-togetherness/44034 Even in The Before, nostalgia and family were staples in our food marketing diet. A boy pushing a bread-filled bike up a hill in Northern England, the all-American family sitting down to Thanksgiving, the glow has worked. And in the New Normal, we’re pulling those heartstrings again. And with… Read the rest

Dispatch from an advertising future #88

https://voicebot.ai/2020/08/24/facebook-shares-software-to-teach-robots-how-to-navigate-by-sound/ He wasn’t lazy. After a hard day at the kitchen table, he deserved some downtime, and besides The Owl (™) made the house safer. Noises from the baby’s room? Silently pop in and check. Delivery at the door? Hover over, unlock and take the parcel – socially distanced delivery.… Read the rest

Dispatch from an advertising future #87

https://www.warc.com/newsandopinion/news/new-brand-opportunities-in-the-domestic-space/44011 They’d always been into home improvement, houseproud. Now they were hubproud. When the firm joined Office 2.0, they took their grants to remake the space: hubwork spaces for them; hubschool space for Charlie and hubhome spaces for what was left of the day. And as the partnership deals were… Read the rest

Dispatch from an advertising future #83

https://voicebot.ai/2020/08/17/apple-patents-context-sensitive-hearable-technology/ The music dimmed as she waited for the selfdrives to pass, electric silence retuned as bicycle bells – her chosen option. She pushed the buggy past the store. SmartShuffle (™) reordered tracks that were also in her workout playlist up the queue. She glanced at the latest athletech clothing… Read the rest

Dispatch from an advertising future #72

https://appleinsider.com/articles/20/07/30/apple-glass-users-may-be-able-to-manipulate-ar-images-with-any-real-object He’d never touched plastic. They’d been Hyggists before he’d been born. They’d seen simulations of child-raising during The Waste. Landfill mountains of the discarded paraphernalia of growing up… the toys! They’d read Speck’s Sustainable Sense Book of Baby and Child Care. Their family trod gently. So, on his birthday… Read the rest

Dispatch from an advertising future #65

https://www.linkedin.com/pulse/marketers-learn-anything-from-return-qr-code-jerry-daykin They had always been “anti-chippers”. She still remembered the puzzled look on the midwife’s face when she’d refused the “simple procedure”… and the corporate goody bag. It had made parenting a little more difficult. Tracking the bio data and of course location, but it was the principle. It was… Read the rest

Dispatch from an advertising future #45

https://www.theguardian.com/technology/2020/feb/16/ai-systems-claiming-to-read-emotions-pose-discrimination-risks It had been hard work. Maths wasn’t like that when she was at school… but then again, her parents hadn’t helped her with homework. They’d stared at the problem and asked the video assistant for help. Sam had tried to explain but she’d just scowled, like when Sam had… Read the rest

Dispatch from an advertising future #37

https://www.technologyreview.com/s/614863/why-kids-dont-trust-alexa/ Dear Parent Voice teaching assistants have been in our classrooms for some time, helping your children with maths, history and the new gamified PE. I think you’ll agree these extra classroom resources have benefited your children as well as our budget. As children encounter Voice outside school: while travelling,… Read the rest