The Speculation Studio

gaming

‘Hogwarts Legacy’ adds arachnophobia mode for spider-free gaming

May 7, 2023 by What if..?

https://www.engadget.com/hogwarts-legacy-adds-arachnophobia-mode-for-spider-free-gaming-194215306.html He didn’t tell his mates about some of the customisations. He was sure they had their secrets too. Heh, phobias are real things and when things are in wraparound, binaural glory… well, doctors have said stuff about this. He wasn’t scared, it was a condition. Anyway, a few tweaks and he could concentrate on … [Read more…]

Posted in: speculations Tagged: gaming

Roblox wants to let people build virtual worlds just by typing

February 18, 2023 by What if..?

https://techcrunch.com/2023/02/17/roblox-studio-generative-ai/ He loved poetry. No, that’s not quite right, he loved words. He loved what they could do, the effects they had but, more importantly, the pictures they painted. Some of them may have been a bit er… right wing, but he loved the Imagists and their manifesto pledge to “render particulars exactly”. He loved … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, gaming, language

Smart office chair recognises what position you are sitting in

January 23, 2023 by What if..?

https://www.newscientist.com/article/2354589-smart-office-chair-recognises-what-position-you-are-sitting-in/ It’s improved my game. Deffo. Just look at my scores. Talk to my mates – they’ll tell you! They’re not pleased. It’s more comfy obviously so I can play longer which probably helps. The headrest moves with me. The leg support reacts as I lean in, you know, when we first open that door? … [Read more…]

Posted in: speculations Tagged: big data, gaming, Surveillance

H&M goes virtual with immersive Roblox experience

January 5, 2023 by What if..?

https://www.campaignlive.co.uk/article/h-m-goes-virtual-immersive-roblox-experience/1809181 We’ve grown up here. These are our spaces. We run them. Sure, we’re different groups and we don’t all agree. We fight but we sort stuff out. We always have. We built these streets. When we didn’t like the way something looked, we took our spray cans and changed them. We didn’t ask for … [Read more…]

Posted in: speculations Tagged: activism, gaming

Kids Don’t Want Cash Anymore–They Want ‘Robux’

December 5, 2022 by What if..?

https://archive.ph/B4itS They think they’re so smart. Dangling them in front of me. Adding extra if I’ve done well on a test. Withholding them completely if I have transgressed whatever rules they have in place at the moment. Seriously. They have no idea. I don’t tell them of course. I can do ‘gratitude’ or ‘resentment’ as … [Read more…]

Posted in: speculations Tagged: family, gaming

This Google-Backed Nonprofit Proves Games Can Teach and Be Fun

November 20, 2022 by What if..?

https://www.wired.com/story/games-for-change-google-nonprofit-fun-games-social-good/ It’s so not fair. They just don’t get what it’s like being young. Jealous probably. So I was a little bit late. Not even my fault but not worth trying to explain that. Now I’m grounded. There were the usual meaningless things “it’s for your own good…”, “we don’t like having to log you … [Read more…]

Posted in: speculations Tagged: family, gaming, Surveillance

Dispatch from an advertising future #245

June 16, 2022 by What if..?

Steam games are coming to Nreal’s augmented reality glasses https://www.engadget.com/steam-games-nreal-augmented-reality-glasses-130028270.html The alarm in her peripheral vision opened what she called her “yellow brick road”, a subtle highlight she followed to the office. She’d set the mindful parameter to high so her walk had been slow but quiet. She’d got used to IRLs again but still … [Read more…]

Posted in: speculations Tagged: augmented reality, future of work, gaming

Dispatch from an advertising future #229

April 21, 2022 by What if..?

How Roblox’s Layered Clothing makes the virtual world feel more real — and more attractive to brands It used to be a matter of money. Fair enough. If you’re poor and won’t work or fight for it, well, heh… it’s not for you. I get that. Style Darwinism. Survival of the fittest. It’s what makes … [Read more…]

Posted in: speculations Tagged: fashion, gaming, luxury, metaverse, NFTs

Dispatch from an advertising future #207

February 21, 2022 by What if..?

Call of Duty now lets you destroy cheaters with your own automatic god mode https://www.theverge.com/22941414/call-of-duty-warzone-ricochet-anti-cheat-damage-shield-troll We’ve always been more than a Brand. Our avatars changed as your causes shifted. Our social feeds have gone silent as we stood with you on the virtual frontline. Our ads have never been afraid to stand for what you … [Read more…]

Posted in: speculations Tagged: gaming, NFTs, purpose

Dispatch from an advertising future #129

October 22, 2020 by What if..?

https://www.technologyreview.com/2020/10/21/1011038/aocs-among-us-livestream-hints-at-twitchs-political-power/ You have been the face of our brand since before I joined the company. It feels like generations of our customers have come to know and love our brand through coming to know you. Whether it was the original TV ads or those early web experiments right through to our successful micro-films series. Your … [Read more…]

Posted in: speculations Tagged: gaming, influencer
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