The Speculation Studio

retail

Lush declares war on Google and big tech

March 13, 2023 by What if..?

https://www.campaignlive.com/article/lush-declares-war-google-big-tech/1816116 We all know why we’re here. The West Coast chapter, the East Coast boys, our friends from China… We’ve had our differences over the years. Sometimes things have got ugly, out of hand. I hold my hand up here. But we have always come through. We have common aims and if we all work … [Read more…]

Posted in: speculations Tagged: agencies, metaverse, retail

Researchers develop wireless, ultrathin ‘Skin VR’ to provide a vivid, ‘personalized’ touch experience in the virtual world

January 22, 2023 by What if..?

https://www.sciencedaily.com/releases/2022/12/221215104536.htm The package was as beautiful as she expected. The historic logo embossed deep into what can only be described as premium cardboard: soft and weighty. Opening was more than ‘unboxing’. It was sensual. She took her time. She couldn’t believe this was all free – to some at least. She pulled back the tissue … [Read more…]

Posted in: speculations Tagged: fashion, luxury, retail, virtual reality

Mass Climate Migration Is Coming

January 15, 2023 by What if..?

https://www.wired.com/story/migration-climate-environment-refugees/ It had been a long journey. Long. Many things I don’t want to talk about. But I am here. I’d not set out to be here, just not there. We were divided up: men and women. By age. And then, when they knew our professions and backgrounds, by class too. The interviews were all … [Read more…]

Posted in: speculations Tagged: big data, retail, Surveillance

Bloomingdale’s launches virtual mall with Chanel, Nespresso and Ralph Lauren

November 22, 2022 by What if..?

https://www.thedrum.com/news/2022/11/21/bloomingdale-s-launches-virtual-mall-with-chanel-nespresso-and-ralph-lauren It was our anniversary. A significant one actually. It had always been our city. We went when we couldn’t really afford it. We walked the streets gazing up at the skyscrapers. It was still possible to be Woody Allen fans. We quoted lines about the Gestapo taking away your charge card. So I decided … [Read more…]

Posted in: speculations Tagged: family, metaverse, retail, virtual reality

Dispatch from an advertising future #261

August 30, 2022 by What if..?

WhatsApp’s super app ambitions are starting to come true in India https://www.theverge.com/2022/8/29/23326687/whatsapp-jiomart-india-super-app-grocery-shopping He’s great. Always got time for a customer. You can tell him anything, talk any old stuff. He doesn’t so much give advice, he just listens. You can just chat while you’re getting stuff. Drop in for a quick one. He’ll serve you … [Read more…]

Posted in: speculations Tagged: artificial intelligence, chatbot, retail

Dispatch from an advertising future #253

July 12, 2022 by What if..?

Amazon is quietly developing cancer vaccines in partnership with Fred Hutchinson and recruiting patients for a new clinical trial https://archive.ph/fzupr#selection-1649.0-1649.129 She couldn’t help it. She always looked. It was the one thing that stopped her simply clicking ‘buy now’ or ordering via voice or virtual blinking or any of the other trendy ways you could … [Read more…]

Posted in: speculations Tagged: Amazon, health, retail

Dispatch from an advertising future #252

June 30, 2022 by What if..?

Amazon will share cashierless store data with brands and advertisers https://adage.com/article/marketing-news-strategy/amazon-will-share-cashierless-store-data-brands-and-advertisers/2422081 She didn’t bother adding it up as she went along. She was too busy weighing up the options and mentally planning the meals. She’d become quite an imaginative cook. Rice. Pulses. Big bags that could be endlessly repurposed. She was quite proud of her … [Read more…]

Posted in: speculations Tagged: Amazon, family, retail

Dispatch from an advertising future #242

June 8, 2022 by What if..?

Gucci built a persistent town inside of Roblox https://www.theverge.com/2022/5/27/23143404/gucci-town-roblox I’m not elitist. But I do like quality. And I like to be different. Many do. They pay for hand-made artisan clothes, customise, make their own. That’s them making a statement. That’s exclusivity. I like certain brands. They are unique, different, exclusive. I like that their … [Read more…]

Posted in: speculations Tagged: luxury, metaverse, retail

Dispatch from an advertising future #203

January 31, 2022 by What if..?

Amazon is opening a real-world clothing store with high-tech fitting rooms https://www.cnbc.com/2022/01/20/amazon-opening-new-apparel-store-amazon-style-with-fitting-rooms.html The fitting room’s lights shifted hue as the hatch slid open and she took out the outfit. Pristine. Folded. The ribbon’s bow smiled up at her. The playlist she had planned for the party sounded softly around the space. Not background, just environment. … [Read more…]

Posted in: speculations Tagged: Amazon, retail

Dispatch from an advertising future #202

January 17, 2022 by What if..?

Walmart is quietly preparing to enter the metaverse https://www.cnbc.com/2022/01/16/walmart-is-quietly-preparing-to-enter-the-metaverse.html School’s about fitting in. It always has been, my dad says. Apparently he had a tough time because he didn’t have the right shoes or something. He begged gran to get him the right model. At least he knew which shoes he needed. If all the … [Read more…]

Posted in: speculations Tagged: family, NFTs, retail
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