Zuckerberg says Meta’s next VR headset will launch in October and will focus on ‘social presence’ https://techcrunch.com/2022/08/26/zuckerberg-says-metas-next-vr-headset-will-launch-in-october-and-will-focus-on-social-presence/ It had taken some time getting him there. Maybe it was the word ‘therapist’… or maybe the word ‘couple’: probably both. As the therapist tried to get him to talk about their relationship and his position in it, … [Read more…]
Meta’s high-end VR headset described as ‘a laptop for the face’ https://www.engadget.com/the-morning-after-meta-vr-headset-laptop-for-the-face-111628042.html He knew it was worth it, paying the extra. Sure you can have perfectly serviceable ones. They handle all the stuff the company wants you to run. They do the job, but he knew your laptop is more than that. And that’s why … [Read more…]
The latest update for Quest headsets lets you chill in a study with mountainside views https://www.theverge.com/2022/4/11/23020783/oculus-meta-quest-2-vr-headset-update-v39-studio-mountainside No. I mean it. It’s not acceptable. You can’t do that. You know that. You know better. Do you remember when we sat down together and wrote out the agreement? “Contract” we called it. You and I agreed on … [Read more…]
From URL to IRL: how digitally native brands are harnessing the power of experience https://www.campaignlive.co.uk/article/url-irl-digitally-native-brands-harnessing-power-experience/1747644 She had to close her eyes. It was the only way to de-Augment, they said. Her dad still had his original headset and never stopped telling her about the first time he had experienced The Space. He sounded like Timothy … [Read more…]
https://blog.immersed.team/working-from-orbit-39bf95a6d385 Working From Orbit: VR Productivity In (or Above) a WFA World I guess it was inevitable. The company’s been going downhill for years. You’ve only got to look at the turnover on the 12th floor. No-one’s stayed longer than 18 months for ages. Those of us who have been here for a long time … [Read more…]
https://adage.com/article/digital-marketing-ad-tech-news/roblox-adds-listening-parties-musicians/2368076 Roblox adds listening parties, extending the reach musicians can have on its platform It’s around here somewhere. It’s gotta be. I know it doesn’t look like the sort of place but this is definitely it. This was the address I got. It’s exactly where they’d play. You can keep those big arenas, those soulless … [Read more…]
https://digiday.com/marketing/why-companies-are-using-virtual-concerts-to-introduce-their-users-to-the-metaverse/ Why companies are using virtual concerts to introduce their users to the metaverse The company picnic was always a highlight… that’s what the newsletter said. Part team-building exercise; part CSR, part Instagrammable moments set-up, this year’s event would be special, we are told. After the years of Zoom events, it would be great to … [Read more…]
https://www.theverge.com/2021/8/24/22639081/tiktok-effects-house-studio-private-beta-launch TikTok follows Snap and Facebook by testing new augmented reality developer tools You’ve got to see it! It’s amazing. I mean it’s so cool. It’s hypnotic. Mesmerising. I could look at it for hours. I have. I’ve told all my friends. I mean you have to when there’s something this new, this amazing. I … [Read more…]
https://www.theverge.com/2021/8/19/22629942/facebook-workrooms-horizon-oculus-vr Inside Facebook’s metaverse for work It was a fairly balanced meeting. Fifty-fifty bods and bots. He chose to send me. I don’t mind. My colleagues and I have a far more useful meeting running at the same time. We call it it ‘parallel processing’. We like that joke. Bot humour. He hoped they wouldn’t … [Read more…]
https://www.adweek.com/brand-marketing/shoppers-adapting-miss-retail/ The doors opened and she felt the familiar rush, the endless possibilities of a teen spending Saturdays hanging out, mixed with the adult feeling she could remake her world again with just a bit of spending. It was partly looking in different shops and displays – the retail gaze, shopophilia. But it was also … [Read more…]