wearables

Dispatch from an advertising future #249

AR, meet ML: IKEA app lets you erase and replace your furniture https://arstechnica.com/gadgets/2022/06/ar-meet-ml-ikea-app-lets-you-erase-and-replace-your-furniture/ He still found it stressful. Real-world socialising. In The Before, he’d never have called it a “crowd” but now. So many people. Just around his table, friends, people he knew by sight and hangers on who’d heard… Read the rest

Dispatch from an advertising future #192

https://www.engadget.com/apple-music-dynamic-head-tracking-155139219.html Dynamic head tracking is now available in Apple Music Their eyes darted around. From side to side: watching for obstructions or taking in the view, the traffic, that passer by, that pigeon. Some had it down to a fine art. Peripheral vision became a new skill. But they all… Read the rest

Dispatch from an advertising future #178

https://digiday.com/marketing/this-is-the-equivalent-of-free-beer-confessions-of-a-strategist-on-how-wellness-platitudes-arent-enough-to-curb-burnout/ ‘This is the equivalent of free beer’: Confessions of a strategist on how wellness platitudes aren’t enough to curb burnout It just won’t budge. I’ve tried opening more windows; joining more Slack channels. I’ve tried thinking about my mortgage. I’ve even tried holding my breath. It just won’t move.… Read the rest

Dispatch from an advertising future #141

https://www.theverge.com/2020/11/7/21553998/netflix-linear-channel-france-streaming-cable-tv He didn’t get headaches any more. He slept better. The doctor said the wearable was posting data “in the right zone”. He felt better, calmer. They reminded him of the glasses he’d worn as a kid to help with his dyslexia. Tinted a cool John Lennon colour, they’d helped… Read the rest

Dispatch from an advertising future #130

https://www.theverge.com/2020/10/21/21526567/facebook-neighborhoods-feature-mini-social-network-sharing-test The Episode wasn’t all bad. With her tracker warning her of the borders of her 3S (“Social Safe Space”), she had her privacy and security. She knew where she could go and what she could do, as did everyone else each within their invisible fence. The Government had subcontracted… Read the rest

Dispatch from an advertising future #120

https://www.technologyreview.com/2020/10/07/1009499/telepath-wants-to-enforce-kindness-can-that-ever-work/ The doctor had prescribed it after the last ‘episode’. His band had alerted his employer who had passed it on. When he was called in, he was ‘offered’ it. They said it was better than drugs, but he knew it was a money thing. He didn’t have a choice… Read the rest

Dispatch from an advertising future #113

https://theconversation.com/dynamic-tattoos-promise-to-warn-wearers-of-health-threats-133040 Ever since Sits had gone mainstream as an early warning system for possible infection, they’d been hacked to warn of other things. The Blockers had got them to glow when you were in what they called an “unhealthy ad space”. The Hiders had them signal when your data was… Read the rest

Dispatch from an advertising future #83

https://voicebot.ai/2020/08/17/apple-patents-context-sensitive-hearable-technology/ The music dimmed as she waited for the selfdrives to pass, electric silence retuned as bicycle bells – her chosen option. She pushed the buggy past the store. SmartShuffle (™) reordered tracks that were also in her workout playlist up the queue. She glanced at the latest athletech clothing… Read the rest