The Speculation Studio

wearables

Dispatch from an advertising future #251

June 29, 2022 by What if..?

CEO test-drives Mojo Vision’s smart augmented reality contact lens https://newatlas.com/wearables/mojo-vision-ar-contact-lens/ Steve McQueen Blue: OK let’s go for that. He looked in the mirror. Left and right. Not bad. He dialled the sparkle up, just a bit. Maybe a cliché but it worked. They loved it. Now just pick the feeds he’d need. He didn’t want … [Read more…]

Posted in: speculations Tagged: augmented reality, wearables

Dispatch from an advertising future #249

June 24, 2022 by What if..?

AR, meet ML: IKEA app lets you erase and replace your furniture https://arstechnica.com/gadgets/2022/06/ar-meet-ml-ikea-app-lets-you-erase-and-replace-your-furniture/ He still found it stressful. Real-world socialising. In The Before, he’d never have called it a “crowd” but now. So many people. Just around his table, friends, people he knew by sight and hangers on who’d heard about the send-off. As it … [Read more…]

Posted in: speculations Tagged: augmented reality, future of work, wearables, wellness

Dispatch from an advertising future #214

March 30, 2022 by What if..?

Dyson’s bizarre new headphones have a built-in air purifier https://www.theverge.com/2022/3/30/23000577/dyson-zone-noise-cancellation-headphones-built-in-air-purifier They were supposed to be by the front door. He always left them there. It was a reflex to reach for them as he left and to dump them there when he got back. His wife’s were there and the kids’ ones too – cute … [Read more…]

Posted in: speculations Tagged: adblocking, wearables

Dispatch from an advertising future #192

September 22, 2021 by What if..?

https://www.engadget.com/apple-music-dynamic-head-tracking-155139219.html Dynamic head tracking is now available in Apple Music Their eyes darted around. From side to side: watching for obstructions or taking in the view, the traffic, that passer by, that pigeon. Some had it down to a fine art. Peripheral vision became a new skill. But they all walked awkwardly, stiff, their heads … [Read more…]

Posted in: speculations Tagged: Apple, retail, wearables

Dispatch from an advertising future #178

August 23, 2021 by What if..?

https://digiday.com/marketing/this-is-the-equivalent-of-free-beer-confessions-of-a-strategist-on-how-wellness-platitudes-arent-enough-to-curb-burnout/ ‘This is the equivalent of free beer’: Confessions of a strategist on how wellness platitudes aren’t enough to curb burnout It just won’t budge. I’ve tried opening more windows; joining more Slack channels. I’ve tried thinking about my mortgage. I’ve even tried holding my breath. It just won’t move. I’ve got to get it … [Read more…]

Posted in: speculations Tagged: agency roles, future of work, wearables, wellness

Dispatch from an advertising future #141

November 9, 2020 by What if..?

https://www.theverge.com/2020/11/7/21553998/netflix-linear-channel-france-streaming-cable-tv He didn’t get headaches any more. He slept better. The doctor said the wearable was posting data “in the right zone”. He felt better, calmer. They reminded him of the glasses he’d worn as a kid to help with his dyslexia. Tinted a cool John Lennon colour, they’d helped stop the words buzzing. These … [Read more…]

Posted in: speculations Tagged: augmented reality, retail, wearables, wellness

Dispatch from an advertising future #130

October 23, 2020 by What if..?

https://www.theverge.com/2020/10/21/21526567/facebook-neighborhoods-feature-mini-social-network-sharing-test The Episode wasn’t all bad. With her tracker warning her of the borders of her 3S (“Social Safe Space”), she had her privacy and security. She knew where she could go and what she could do, as did everyone else each within their invisible fence. The Government had subcontracted the trackers to The Company … [Read more…]

Posted in: speculations Tagged: Facebook, wearables

Dispatch from an advertising future #120

October 8, 2020 by What if..?

https://www.technologyreview.com/2020/10/07/1009499/telepath-wants-to-enforce-kindness-can-that-ever-work/ The doctor had prescribed it after the last ‘episode’. His band had alerted his employer who had passed it on. When he was called in, he was ‘offered’ it. They said it was better than drugs, but he knew it was a money thing. He didn’t have a choice so he joined. He had … [Read more…]

Posted in: speculations Tagged: activism, future of work, wearables, wellness

Dispatch from an advertising future #113

September 29, 2020 by What if..?

https://theconversation.com/dynamic-tattoos-promise-to-warn-wearers-of-health-threats-133040 Ever since Sits had gone mainstream as an early warning system for possible infection, they’d been hacked to warn of other things. The Blockers had got them to glow when you were in what they called an “unhealthy ad space”. The Hiders had them signal when your data was being siphoned. She read Sits, … [Read more…]

Posted in: speculations Tagged: influencer, wearables

Dispatch from an advertising future #83

August 18, 2020 by What if..?

https://voicebot.ai/2020/08/17/apple-patents-context-sensitive-hearable-technology/ The music dimmed as she waited for the selfdrives to pass, electric silence retuned as bicycle bells – her chosen option. She pushed the buggy past the store. SmartShuffle (™) reordered tracks that were also in her workout playlist up the queue. She glanced at the latest athletech clothing but she was late. But … [Read more…]

Posted in: speculations Tagged: Apple, family, sound, voice, wearables
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