The Speculation Studio

wearables

Dispatch from an advertising future #82

August 17, 2020 by What if..?

https://newatlas.com/computers/parolees-tracked-artificial-intelligence-prevent-recidivism/ Talent is back in demand again and you’re back worrying about your best people leaving, and understanding why? With Churn (™) we give you hard data to work with. Integrate Churn (™) into your wellness programme (we work with all the major wearable platforms) and we’ll tell you when someone’s thinking of leaving so … [Read more…]

Posted in: speculations Tagged: activism, artificial intelligence, future of work, wearables, wellness

Dispatch from an advertising future #78

August 11, 2020 by What if..?

https://www.warc.com/newsandopinion/news/content-led-marketing-strategies-are-more-effective-than-ever-for-brands/43959 “An opportunity”: that’s what she’d said as she wearily handed out another redundancy notice. Unlike most hearing that platitude, he’d not got angry; he’d dreamed. At last the chance to write. He looked at the others. Some in their fifties like him. Some just kids, All had their dreams: the novel, the poem, the … [Read more…]

Posted in: speculations Tagged: creativity, future of work, wearables

Dispatch from an advertising future #72

August 3, 2020 by What if..?

https://appleinsider.com/articles/20/07/30/apple-glass-users-may-be-able-to-manipulate-ar-images-with-any-real-object He’d never touched plastic. They’d been Hyggists before he’d been born. They’d seen simulations of child-raising during The Waste. Landfill mountains of the discarded paraphernalia of growing up… the toys! They’d read Speck’s Sustainable Sense Book of Baby and Child Care. Their family trod gently. So, on his birthday he got a block. Bamboo. … [Read more…]

Posted in: speculations Tagged: family, wearables

Dispatch from an advertising future #49

May 23, 2020 by What if..?

https://www.thedrum.com/opinion/2020/03/13/mental-wellbeing-within-agencies-flexibility-and-stability It popped up in the lower right corner. Two googly eyes on an animated clip. “Hello there!” Cheery chirruped, “just checking in.” It raised an animated eyebrow and nodded at the time. “Now you’ve finished with the client, let’s Cheerypause (™),” it said. She sighed. Since home had become office, the laptop had become … [Read more…]

Posted in: speculations Tagged: agencies, artificial intelligence, wearables

Dispatch from an advertising future #22

May 23, 2020 by What if..?

Old El Paso uses conversations to power restaurant He’d not made a ‘contribution’ for 15 minutes. The ‘teamometer’ was moving into the orange zone. Power was ebbing away and he needed to “top up for the team” (™). Nodding or noting weren’t enough. He needed a “zig-zag contribution”. They sent the teamometer soaring as the … [Read more…]

Posted in: speculations Tagged: agencies, agency roles, wearables, wellness

Dispatch from an advertising future #21

May 23, 2020 by What if..?

Interactivity makes DOOH far more effective There was something not quite right. She stopped. In the middle of the street. Her wearable and hearable were still signalling. The pavement, walls and windows were still signalling, a wash of messages that semiotically vibrated in tune with her footsteps and social profile. But amid all the signals … [Read more…]

Posted in: speculations Tagged: OOH, smart cities, wearables

Dispatch from an advertising future #10

May 23, 2020 by What if..?

Wellness festival set to help the digital industry unplug Here at Smile we are committed to your wellness. Our Smile and Unplug (™) programme added mindfulness sounds to your workpod and a wellness score to the Smile Performance Review. And now your pod’s YourFaceOurFace (™) camera will alert you to early signs of stress and … [Read more…]

Posted in: speculations Tagged: agencies, facial recognition, wearables, wellness
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