Dispatch from an advertising future #218

These are the words Amazon’s planned employee chat app reportedly won’t let you s https://www.theverge.com/2022/4/4/23010608/amazon-worker-social-app-banned-words-union-living-wage I used to hate meetings with Blur(™) running. Yeh, I know I swear occasionally when I get excited. I get it. And frankly Blurring some of Simon’s “jokes” did us all a favour. But it… Read the rest

Dispatch from an advertising future #217

Google Docs will start nudging some users to write less dumbly https://www.theverge.com/2022/4/1/23005972/google-docs-assisting-writing-active-voice-concise-inclusive-language-inappropriate-words Yes, nice introduction now. That image I suggested works well for the reader we agreed on, don’t you think? Good narrative flow. Much more pace than last time, I’ve hardly had to change anything this time. Good metaphor… Read the rest

Dispatch from an advertising future #215

Google is using AI to better detect searches from people in crisis https://www.theverge.com/2022/3/30/23001468/google-search-ai-mum-personal-crisis-information I remember when we started recruiting online. We were laughably amateur. Of course They thought we were being so clever – spotting relevant words and conversations. Getting in there, engaging, talking and… recruiting. But it was so… Read the rest

Dispatch from an advertising future #212

Can Controlling Vehicles Make Streets Safer and More Climate Friendly? https://www.nytimes.com/2022/03/28/world/europe/geofencing-sweden.html The car whirred seamlessly. The perfect distance from the vehicle in front. The most appropriate speed. Everything was correct. In its place. Under control. The temperature was Goldilocks (™), the music SpotOn (™). He sat back and watched the… Read the rest

Dispatch from an advertising future #211

Mark Zuckerberg confirms NFTs are coming to Instagram https://www.engadget.com/mark-zuckerberg-confirms-nf-ts-are-coming-to-instagram-204435805.html She always loved this day. Every year. No-one else knew it was special. Just her and her phone. That alert. Her senses were flooded. On this day… There was never anything great, no award winners, but each was special. That day.… Read the rest

Dispatch from an advertising future #210

‘I’m old, not an idiot’: the elderly are ill-served online https://www.ft.com/content/cdf03d65-5045-4c3a-8384-cae176cda2fb He’d been a hacker back in the day. When it meant something. He’d worn the label as a badge of honour. He’d read The Mentor’s Hacker Manifesto and tried to read McKenzie Wark’s too. He’d been Anonymous and answered… Read the rest

Dispatch from an advertising future #209

IZEA Research Discovers 56% of Social Media Influencers Currently Participate in the Metaverse IZEA Research Discovers 56% of Social Media Influencers Currently Participate in the Metaverse It’s a relief. I was tired. Always seen. Always acting. Always there. I loved it at the start. Who wouldn’t love the attention? Validation.… Read the rest