https://adage.com/article/fletcher-marketing/why-chatgpt-cant-save-marketing-or-marketers/2479366 I know some people think of me as a bit dull. I’m always the one who says: “maybe not” or “that can’t really be done…” I think of it as managing exceptions, being the grown up in the room, the boy who calls out the emperor. Some just see me as a wet blanket. … [Read more…]
https://www.engadget.com/alphago-pushed-human-go-players-to-become-more-creative-231703950.html They’re not easy to manage, sorry “work with”. We’re supposed to be working with them – combining our different skills, complementing each other. When the panic of the AI bubble in 2023 calmed down and we all realised AI was here to stay, the new wisdom was that the best way forward was to … [Read more…]
https://www.campaignlive.com/article/lush-declares-war-google-big-tech/1816116 We all know why we’re here. The West Coast chapter, the East Coast boys, our friends from China… We’ve had our differences over the years. Sometimes things have got ugly, out of hand. I hold my hand up here. But we have always come through. We have common aims and if we all work … [Read more…]
https://theaimaze.com/p/using-ai-to-turn-the-web-into-a-database?utm_source=tldrai I got into this job because I was curious about people. Advertising is about people, understanding them, empathising with them, talking with them. I remember a tutor telling the class that if we wanted to make creative stuff for ourselves, there were very good fine art classes elsewhere in the University. We were there … [Read more…]
https://www.thecut.com/article/ai-artificial-intelligence-chatbot-replika-boyfriend.html We’d been together since college. The college had a matchmaking thing. you put in your skills and what you wanted in your partner and heh presto, you were matched. And it was good. A good match. He isn’t perfect but heh we’re a good fit. Partners. We’ve been together for a couple of years … [Read more…]
https://www.ft.com/content/0e2f6f8e-bb03-4fa7-8864-f48f576167d2 It’s not hard to get hold of. There are plenty of small shop owners who don’t ask for ID. You don’t even need to ask your big brother to go in for you. We share the best shops with each other. We know. Why do we do it? Well it’s cool. And everyone else … [Read more…]
https://www.moreaboutadvertising.com/2023/03/does-r3s-new-holding-company-family-tree-show-that-some-family-planning-is-in-order His mum sometimes asked him what his company did. At the start she’d understood, but as it grew, she’d lost track: “something with computers,” she told her friends now. He thought of this as he watched the feed. He thought of the system as like a bookmaker, spotting the favourites; working out the odds. … [Read more…]
https://www.vice.com/en/article/wxje8n/researchers-use-ai-to-generate-images-based-on-peoples-brain-activity?utm_source=tldrnewsletter Yes we must have been a pain to work with. We did have a sense of superiority, sometimes an attitude. We could be maybe a little childish. We were a tightly knit group of creatively motivated men (and women). Sometimes we were a law unto ourselves. In our ‘studios’ we played and preened but … [Read more…]
https://www.vice.com/en/article/wxje8n/researchers-use-ai-to-generate-images-based-on-peoples-brain-activity?utm_source=tldrnewsletter Yes we must have been a pain to work with. We did have a sense of superiority, sometimes an attitude. We could be maybe a little childish. We were a tightly knit group of creatively motivated men (and women). Sometimes we were a law unto ourselves. In our ‘studios’ we played and preened but … [Read more…]
https://www.cnbc.com/2023/03/06/google-ceo-defends-desk-sharing-policy-says-offices-like-ghost-town.html I’ve seen it all. I’ve seen bosses come and go, bright young things brimming with enthusiasm and stock options burn the midnight oil. I’ve seen bubbles and busts and numerous pivots. I’ve just kept on doing my job, keeping it all ticking along. Even during the pandemic I was here. Me and a select … [Read more…]