The Speculation Studio

speculations

Five Mark Ritson Soundbites from Uncensored CMO

February 4, 2023 by What if..?

https://system1group.com/blog/five-mark-ritson-soundbites-from-uncensored-cmo We can’t put him on stage. We don’t know what he’ll say. Well yes, obviously that is the point and why we have him but at least here, we can “manage” him. We can decide which pithy “opinions” we publish, which ones get attached to our name. I know it would be great publicity … [Read more…]

Posted in: speculations Tagged: agencies, artificial intelligence

Google AI generates musical backing tracks to accompany singers

February 3, 2023 by What if..?

https://www.newscientist.com/article/2357123-google-ai-generates-musical-backing-tracks-to-accompany-singers/ I don’t care whether it’s perfect. It isn’t right! Look, I’m not an expert in music but I do know what I want to say and, just as importantly what I want them to hear. I get what you’re saying about “narrative arc” and “two five one progressions”. I understand the idea of harmonic … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, music, presentations

Advertising Has Its First Union. Why Marketers Should Worry

February 2, 2023 by What if..?

https://www.adweek.com/agencies/advertising-first-union-why-marketers-should-worry/ We’re not going to back down. We can’t. We’ve come to far now. We know management stockpiled in preparation. They knew we were going to strike. They wanted us to. The government gave the police new powers and they had the trade press on their side: “enemy within”. But we can’t go back. This … [Read more…]

Posted in: speculations Tagged: activism, agencies, artificial intelligence, future of work, hacking

Companies Already Have the Ability to Decode Your Brainwaves

February 1, 2023 by What if..?

https://www.popularmechanics.com/technology/a42626684/artificial-intelligence-can-decode-your-braninwaves/ I get what you’re saying but you’re missing the point. We already share best practice. We have intranets, AI-enabled project tools. We have away days and team-building days. We pay consultants to come in and do speculation workshops to get people to share and improvise: be more creative. We’re already networking our creativity. This … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, future of work, Surveillance

Put a (smart) ring on it: Movano on why its health wearable will put women first

January 31, 2023 by What if..?

https://techcrunch.com/2023/01/30/evie-smart-ring-interview/ It’s better than an ankle tag. Less conspicuous and it doesn’t stop me going out and doing stuff. I don’t know if they’re checking location. Don’t need to apparently. My Therapy Officer explained – in that way they do – that it’s as much to help me as monitor me. Yeh, whatever! I zoned … [Read more…]

Posted in: speculations Tagged: law and order, Surveillance, wearables

Put a (smart) ring on it: Movano on why its health wearable will put women first

January 31, 2023 by What if..?

https://techcrunch.com/2023/01/30/evie-smart-ring-interview/ It’s better than an ankle tag. Less conspicuous and it doesn’t stop me going out and doing stuff. I don’t know if they’re checking location. Don’t need to apparently. My Therapy Officer explained – in that way they do – that it’s as much to help me as monitor me. Yeh, whatever! I zoned … [Read more…]

Posted in: speculations Tagged: crime, Surveillance, wearables

Shoshana Zuboff: ‘Privacy has been extinguished. It is now a zombie’

January 30, 2023 by What if..?

https://www.ft.com/content/0cca6054-6fc9-4a94-b2e2-890c50d956d5 They’re quite funny really. I almost bought them one of those anti-face-rec masks on eBay. I wonder if it’s like when they were growing up, living with old hippies, still clinging on to leftie visions. What was that Glastonbury thing Dad said his mum used to play? But god luv ’em. My parents, themselves … [Read more…]

Posted in: speculations Tagged: family, privacy, Surveillance

Deepfakes for scrawl: With handwriting synthesis, no pen is necessary

January 29, 2023 by What if..?

https://arstechnica.com/information-technology/2023/01/computer-generated-handwriting-demo-offers-deepfakes-for-scrawl Clients love visiting the offices. They smile as the receptionist politely asks them to leave their devices with him. They particularly love the smells. Not just the freshly brewing coffee but the inks, glue, papers, books. They all seem to make the same Proust joke and ask where Madeleine is. The directors always make … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, Material things

Thirty AI-generated imaginings of what banks might look like

January 28, 2023 by What if..?

https://www.ft.com/content/056a71ec-bf7f-4756-80b5-560124f5bab3 You practice for an interview. Or at least you should. I knew the questions weren’t going to be straightforward. They had all the data they needed about me. They would want more. I practiced all those famous koan-like questions that the dotcoms used to ask. I was like a chess grandmaster with all my … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity

Disney celebrates 100th anniversary with immersive experience

January 27, 2023 by What if..?

https://www.campaignlive.co.uk/article/disney-celebrates-100th-anniversary-immersive-experience/1811516 We have a long history. We have entertained, educated and engaged generations of children and their families. We are truly a household name, a loved name. We have changed over those years. We have never been afraid to embrace the new and combine it with our timeless committment to the power of storytelling, character … [Read more…]

Posted in: speculations Tagged: experiential
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